OBS, the production of images of the Games is already working according to new and younger audiences for a cell or tablet is the only reference, because they ignore the television
RIO DE JANEIRO – Son three letters that discomfit the Olympic unfamiliar nomenclature. ¿IBC? What is that? Until a data ending confirm that you are walking through the bowels of a monster emerges: there is generated every day, a volume of data equivalent to that of Belgium or the Netherlands
The IBC is. the International Broadcasting Center, the elder brother of the MPC, the Main Media Center Rio 2016. Both huge buildings, the IBC and MPC are located in the Olympic Park, built on what was once the circuit Jacarapeguá, scenario decades test Formula 1. things always work the same way in the Olympics: the press is concentrated in a huge room just right, crossed by strange currents of excessively cold or warm wind. Some just fair desolation and services. Beijing and London rose the level, but Rio took him up to a basement.
Life is instead very different in the IBC, where space, luxury and even waste abound. The difference is easily explained: television pays billions of dollars to broadcast the Games. The press, nothing. Question of classes.
Everything is possible in the 85,000 square meters occupied by the IBC, where another acronym that says little for the general public, OBS, has its headquarters. The work of the Olympic Broadcasting Service is to produce the televising of the Games. It seems simple, but it is the largest television production in the world, nothing beats the technical and human deployment requiring the Olympics. The television networks who paid rights OBS receive images, and are also free to add other own cn taken their cameras. Rio 2016 was a record 105 chains paid for the rights of Games
Yannis Exarchios, a Greek bulky, is the head of OBS, based in Madrid and premium “Olympic Channel” that the IOC launched. after the Games. Technological brains OBS leave wonders summarized in 9,100 hours of televised Olympic and Paralympic Games.
“We have 45 signals and ten additional to leverage valuable images that would otherwise be lost” said Exarchios to the nation during a tour of the IBC. “We realized we had fabulous images were not taking advantage, images super slow motion, among others. So we created ten additional signals, the multi feed”.
Exarchios is not happy with the organization of the Games. “Luckily the beauty of the city makes magic, but at the time of the ceremonies of medals things could look much better. Sometimes all that is behind a single wall. We simply have not finished the facility.”
the team Exarchios has aerial cameras especially the Olympic Park (yesterday fell one due to strong wind, see column) and Rodrigo de Freitas Lagoon and drones that generate images that take your breath away. Associated with RHB Japanese NHK, work and technology 8K, which has 16 times more definition than HD. The paradox is that television does not have much of a future, and they know it.
“Beyond that we offer images with increasing resolution, we are aware that young people consume us small screen. Those of river are the first Games in which the traditional televising and digital will be level. for the first time in history what is seen in cell phones, tablets or desktop computers will be as important as what you see on TV. “
that digital world moving unstoppable offers unimaginable possibilities in the former idiot box, which nevertheless continues to generate a lot of money and has secured rights billionaires until 2032.
” we have the Olympic Video Player (OVP), with up to 36 simultaneous and customizability transmissions. So you can use all the cameras we have and follow athletes nationalities that are not being offered by the signal OBS low chains international. the viewers can use their cameras and choose the perspective from which they want to see the competition. “
in OBS there are rules, they seek to be” impartial in purely visual terms. ” What do you mean?
“Sometimes someone is injured and all cameras run approach that person who is suffering. That they will not see the signal OBS. They will find out that someone it hurt, yes, but we will not fatten their suffering. Nor with a horse, which we deal with the same care as an athlete. the also care when they are injured. ” According Exarchios, the scope of OBS is so universal that you can not afford to offend the sensibilities of anyone. “We came to 237 territories around the planet and not know what time. We have to respect that. And we care to athletes that can go wrong in a first statement hot. We give them a new opportunity and spread the second interview.”
Enthused by what they offer in Rio in OBS not deny that today find it difficult to describe what Tokyo offered in 2020, although it is clear that it will jump that fails to be yet. Does the advance? Winter Games 2018 Pyeongchang in South Korea also hypertechnological.
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