What problems with pay television services most affect … – Merca2.0

The pay TV has grown in Mexico in recent years, only in the fourth quarter of 2015 it is estimated that 56 percent of households paid for a service of this kind, according to data from the Federal Institute Telecommunications (IFT).

the increase in contracting of pay television has resulted in that position as one of the main channels for brands to invest in advertising strategies and marketing.

a growing user base and the opportunity to grow in advertisers, represents for brands that offer this service challenge to do with quality and efficiency, even with the presence of a wider range of companies in the market deck.

in this context, it is important to have a parameter consumer perception against the service you receive. In this regard, data Merca2.0 Research Department reveal that 42.5 percent of people who have pay TV service have ever suffered by the connection failure.

Meanwhile, 24.7 percent refers to the recurring problem is that it has little or no signal. Both cases generate discomfort in the consumer often is unable to enjoy their favorite program or a special event.

In turn, the sample used for the study included the participation of 389 people reveals that technical problems caused by third parties is another recurring failure reported by 12.3 percent of those surveyed.

While others of the common problems that people who have hired a service PayTV face are equipment in poor condition (9.6 percent), poor installation (2.7 percent), and false charges (1.4 percent). Here we present the complete results (continued note):

This data is a barometer of consumer perception that may be helpful for companies to improve the areas in tel indicator that can be improved to provide better service to their customers.

also becomes important in times when competition increases, particularly in the digital world where services like Netflix, Amazon Prime, Hulu and HBO GO, between others grow in popularity … and subscriber base.

This shows that audiences change their consumption habits audiovisual content. A recent study (included the survey of 1,200 viewers in the US) Company of consumer electronics Mohu, it reveals that 52 percent said platforms video streaming are your first choice when watching TV.