According to Kantar Media Ibope, in the first half of 2016 advertising spending in media it showed an increase of 0.7% compared to the same period last year. broadcast television received the largest slice, followed by 25% radio and television subscription, which presented an increase of 18% over the previous year.
According to a recent study by Kantar Ibope Media, in the first half of 2016 advertising spending in media in Colombia showed an increase of 0.7% from the same period last year.
30% of that investment is intended to broadcast television and radio 25ç5. Compared with the previous year, buying pattern in subscription television showed an increase of 18%, ranking third. The categories most bet on this medium are eLearning, eCommerce, Travel and Tourism and Movies.
In addition, the overview media KIM says that Colombians spent six minutes to watch TV in this semester. In June, specifically, people spent 13 minutes more to movies 12 minutes to watch game shows and additional 10-minute sports programs.
always believed that programming sport has a mostly male audience, but not so true: so far this year the difference in time spent watching men and women such programs is one minute and five seconds. Women have higher retention rates at 36%, two points above the overall average.
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