If you would like to explain to a foreigner the current Mexican culture, could not overlook the importance of Mexican television and the type of content they see millions of people. First, because it is mostly a couple of private channels that decide the contents and secondly, the high level of penetration of television in Mexico.
The audience has dropped significantly, but Mexico still holds world records for consumption
the Latin American Council Multichannel Advertising published in 2014 a study revealed that Televisa owns 46% total audience and TV Azteca 22%. Between them own 90% of the licensed channels, the rest belong to the government.
The vision of the leading television network in the country is very clear as to its contents. In 1992, while celebrating the worldwide success of the telenovela The Rich Also Cry , Emilio “Tiger” Azcarraga and director of Televisa then responded to a reporter who asked why only did television to amuse
Mexico is a country of modest tweakers class, which will not fucking leave. For television is a must bring fun to these people and remove their sad reality and their difficult future.
Although in the past year the audience has dropped significantly, Mexico still holds world records consumption, according to the organizing for the Best, Mexican children are those most television are in the world with an average time of 4.5 hours a day.
the agency HR Media listed the programs more were seen by Mexicans during 2015. extraordinary events programming appeared: the fight between Mayweather and Pacquiao (7 million people), the transmission of the film Despicable Me ( 4.9 million people), Premios lo Nuestro to Latin music (3.9 million) and a special singer Juan Gabriel (3.5 million) broadcast by TV Azteca.
from regular programming, as seen was the end of the soap opera My heart is yours (4.4 million), the end of * reality Parodiando (4 million) and the news of Joaquin Lopez Doriga (3 million each night).
the partnership for the Best presented the favorites for Mexican children in 2015 programs, who spend on average more than four hours per day watching television. Although there are children bars in the Mexican open television programs aimed at children it is the least see the children because the schedules of these coincide with school hours.
According to a study called ” for the Rights of children Hearings “ favorite program of Mexican children in 2015 was a soap opera. My heart is yours the story goes a dancer center night for adults, which follows the classic pattern of Cinderella when the protagonist begins to reform his life by becoming a nanny for a wealthy family.
the unit dramas, meaning that solve the conflict in a single chapter (as La rosa De Guadalupe, as the saying or what we shut up the women) are the second type of program that most children watch. These programs usually have a moral tone about sexuality, drug use and sometimes some trendy topics like Pokémon GO, Twitter or Emo counterculture.
In the scheme la Rosa De Guadalupe problems are solved protagonists thanks to magical thinking and the intervention of the Virgin of Guadalupe. The program teaches that problems are always resolved if you have enough faith.
The third place is occupied by the Reality Shows. The most viewed 2015 was a parody, a program impersonators Televisa led by youtuber Luisito Rey and comedian Facundo. The program was described by the TV critic Alvaro Cueva as “An ode to mediocrity.” Contestants do not hesitate to make jokes of double entender and insult others as a way to get the easy laugh to have any chance of winning the contest.
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