Changes in content consumption and information on the part of the population has prompted the media to expand their horizons into new formats and platforms in order to reach a broader audience and continue conquering the public that follows them with products and innovative services.
in Mexico, broadcast TV has a penetration of 96 percent of the population, according to ComScore, while the closed television reaches 75.9 percent . Between the two signals account for nearly 60 percent of ad spending.
In 2105, investment in media was 78 thousand 332 million pesos a 2.8 percent over the previous year, according to the Association of Media Agencies (AAM); broadcast TV occupies the 50 percent , Internet (16 percent) , radio (9 percent) , pay TV and advertising Outside, 8 percent.
Highlight the participation of pay television that estimated for 2019 will have a penetration of 91.7 percent and generate income 6 000 830 million in 2019, according to PricewaterhouseCoopers (PwC).
In this context, the magazine Hello! established an alliance with Dish Mexico so that its signal is part of the supply channel television system closed.
In this way, Hello! TV has the potential to expand its presence in the country. The goal is to offer its catalog of content with news and true to the identity of the print magazine special programming.
In the words of Ignacio Sanz de Acedo CEO and CEO of the channel, is “practically the extension of content we can find in the magazine. We have the same programmatic pillars that has the publication as royalty, showbiz, Hollywood, celebrities or fashion. “
Note that the channel is already available in Mexico, it is also involved in a sector the signals that other approaches to the show, society and fashion, such as E! Entertainment Television, Glitz, Fox Life, among others.
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