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Like the film on the big screen and movies on home format, TV also seems to say bye to 3D. After some attempts chains to adapt this technology to broadcasting, today it seems that none see a certain future in it.
Two of the most important chains in global entertainment gambled by bringing its signal to the three dimensions and a few years later had to close because the interest of the public to enjoy this type of content was not enough to follow.
in 2010, during the world Cup, the signal of ESPN launched its ESPN3D channel, which pioneered by including all three dimensions in transmissions of football matches.
Three years later, executives announced that the signal closed channel, argued that the lack of public interest and poor growth that had at that time had forced them to abandon the project.
at that time executives said the channel did not have the amount needed to sustain this kind of enterprise audience. With this it was also confirmed that the format could not revolutionize the entertainment industry as planned.
The closing took place in December of that year. Experts pointed out that one of the predominant factors for the audience not catch this signal was how expensive it was to see these channels, as well as having to rely on television that supported this technology, you had to purchase additional glasses if he wanted that more people could see a party or transmission and which cost more than 10 dollars.
in addition to the subscription channel had a cost of monthly $ 4, a high price for a channel with so many restrictions. ESPN said it was not convenient for users who have to wear glasses and of course ended up using the three-dimensional programming, this was down considerably, which made the number of audience in an obsolete percentage without growth.
like the sports channel, the British Broadcasting Corporation (BBC) was another company that bet on the three dimensions and in the 2012 Summer Olympics launched its 3D channel, same as a year later closed.
Kim Shillinglaw, leader of the 3D area on the BBC announced that year that the measure was taken due to lack of public interest in these transmissions.
“I never saw a big appetite for 3D United Kingdom. I think people are concentrated in a different way when watching television. When one goes to the movies does one thing. That, I understand, is one of the reasons was disappointing 3D TV “, Shillinglaw said
According to the BBC. UK there are a million 500,000 3D TVs in homes but only half saw with this technology the opening of the Olympics. And only 5% of potential 3D viewers followed the queen’s speech for Christmas.
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