Although the home is the favorite place to watch digital videos, 19% of Chileans do when moving from one place to another. It is the highest percentage in the region with Colombia, explains Gaston Vautier, director of Research of Internet Media Services (IMS).
The regional average users watch videos when they go to work or school is 14%, adds the expert IMS, a firm that presented today the study Video in LatAm, conducted in partnership with the company ComScore, whose objective was to know the habits of Internet users in six countries of America.
the results, after applying Chile 1,047 surveys reveal that users who use the Internet, spend a total of 13 hours per week watching digital videos. This is 7.6 hours per week more than the time spent watching traditional TV or linear time, that is, one with no interaction (see infographic).
end
precise Vautier that in these videos also digital video broadcast television, whose content is increasingly available on websites are included. “We’re not just talking about YouTube or Netflix,” he says.
The researcher points out that for this reason can not categorically speak of the death of traditional television as we know, but we are facing a process of transformation.
“It’s happening to television content are going to web format and web content are seeing in the Smart TV or connected TVs. Be a line at the end is going to blur and we will have a unique experience, not two distinct “said Vautier.
traditional television remains his view, because it still has its own content that people highly valued. “For example, not many web platforms sports broadcasts or programs like Talk shows or interviews,” he explains.
Christopher Neary, country manager of IMS Chile, said that the challenge for television is in the content. “The biggest challenge comes on the side of the high-cost productions competing with global content. Series and soap operas can not be financed in the current model. Or products that go beyond local borders, or do not see how compete against global blockbusters are made. Are other local content such as news, morning or showbiz where more than anything should better integrate digital, “he says.
On the other hand, Neary suggests that this strong tendency to view digital videos you can capitalize on the advertising industry and businesses. “Advertisers are themselves seeing what happens with digital video. There are some who are already planning with digital video broadcast television, cable and media in general based on this format. I doubt leading brands in regard to advertising are not watching this and taking concrete actions in that regard, “he says.
What look?
In Chile the most viewed content are movies (79%), followed by music videos (76%) and series (63%). Fourth tutorials appear with 54% and below live broadcasts on the Internet (28%).
About the place preferred to see content online, 51% are in the dining room or the house while 72% do so in the dorm bed.
No comments:
Post a Comment