The number of users of pay television services in Latin America will have an average increase of 14.4 percent between this year and 2021, far below the average growth of over 70 percent was verified during the five years from 2010 to 2015 .
the 2021 market will reach 80 million subscribers, equivalent to 42.4 percent of households in the region, as outlined by the latest report by consultancy Dataxis.
Among the factors that explain the slowdown, the consultancy said both the Brazilian crisis as the “new development models” that addresses this activity, before the advance of streaming services and video content over the Internet.
in that sense another consultant, Carrier y Asociados, he said that in Argentina “half of users-of Internet- consumes some video service OTT” (over the top, referring to the services of audiovisual content for streaming), whether payments or free Odeon.
According to the “online 2016 user,” two of every 3 users segemento ABC1 consume these services, you can reach the user by itself or hand as part of a service package a provider of internet access (Clear Video, Arnet Play or Onvideo).
As a general rule, beyond socioeconomic status, these services “have a higher penetration in homes where they live under.”
“At the moment, their presence coexists harmoniously with fertilizers pay TV, then showing a complementarity of contents and forms of access,” said the head of the consultant Enrique Carrier.
a new feature is expected in the market for the second half of the year in Argentina is that qubittv incorporate signals broadcast live TV service of audiovisual content.
As reported Carrier, Netflix “can be considered the third largest provider of pay TV in the country, behind Cablevision and DirectTV”, as it reaches approximately 2 million households, although the tendency to share a subscription among several individuals billing is done on 850,000 accounts.
in addition to connectivity, the massification of online video, and cheaper technologies, which really requires developing new business models, is the incorporation of millennials -born and bred to Internet- economically active, with their own income population.
This group is the “segment is now more likely to not have pay TV or landline, but simply a connection fixed broadband and smartphone”.
“Additionally, this occurs at a time of high inflation and readjustment of relative prices sharply higher in rates and prices of some goods that lower disposable income for services to some extent substitutable” , considered Carrier.
the specialist added that this is a “scenario that could favor the acceleration of this process of migration from platforms traditional TV to other Internet-based, from complementarity to substitution”.
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