3TV: what the new channel joins the broadcast - Latercera

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broadcast is going through its most competitive, closely fought channels each rating point. And now, the stage is about to add a new player: 3TV owned Copesa Group, debuting this summer at the frequency 22 in Santiago. This is a sign that seeks to be “relevant”, “competitive”, “innovative” and next to “give fresh air to the television,” products “quality” as well as having a grill that seeks to attract audiences who are not represented in the current offer of the industry in a pop station.

“The most important thing is that this is a channel that seeks to offer an alternative to public content. This is an open channel, generalist, of fully competitive spirit in the TV market, but with a very innovative proposal that we believe may differ enough from the rest of the industry, “explains Alberto Luengo, 3TV press director, adding that “We believe there is room for new audiences, people who feel unhappy about some aspect of television in general or not watching much TV and would like to have a new alternative,” he says, emphasizing the quality you are looking for the proposal.

Part of the quest to be competitive, they explain, is that 3TV will, from the beginning, a high percentage of local programming and not, as is often the case with new signs, spaces focused on packaged, as did the network or Telecanal at the time. Thus, about 70% of the offer will be made in Chile. Among the programs that are already there is a space defined daily miscellaneous conversation by Javiera Contador, who emigrated from Mega to join the project. The space is inspired U.S. television products, like Oprah and The Ellen DeGeneres Show, where the absolute protagonist is the host and seek to be a “late in the afternoon”, as summarized Moletto Andrea, program director.

“What the program is to leverage the versatility that has Javiera. There are two things that are extremely relevant in it: one is that it cuts, and the other is this mix that is also an actress who has worked in various genres, comedy handles very well, with a woman who has done animation. It is a much more complete, much more interesting to explore, “says the executive, about his reasons for recruiting former cheerleader tasteful, and ends:” The truth is that I always thought was the person to do it. Someone who can blend comedy, make a good in-depth interview. Talk about a woman who is more extensive, which not only focuses on one aspect of the feminine, but can talk about many things. “

Another project will be a place of humor and currently led by Ivan Guerrero, and Juan Carlos Nunez Werne Fau, the same team who now works alongside Zero radio and will seek to give a different perspective to the day’s events and will also Monday through Friday.

While fiction is another pillar of programming. This already working on a series on which Moletto says: “We chose a very good fiction and believe that few could schedule it.” In addition, detailed his views on the importance of gender in your grill: “Build a proposal that is solid, has a muscle and it is here to stay. Being a competitive alternative involves two fundamental things: a solid press department and fiction, which is something that is extremely important, because no identity, no closeness, there is a loving relationship. “

As packaged programs, the idea is to give more variety to offer, with quality products from around the world and not just the contested territories.

For press

, Luengo says have not yet defined the distribution of information throughout the day, but that “the trend is that we should follow the curve of public interest in the schedules and differentiate in content” . So says his proposal will “oriented coverage of major themes, with plenty of room for discussion and analysis, interpretation, context. We want to give a specific course all this wave that has been raised in the debate, that people want to discuss, debate all you want, there is a revival of public discussion. ” So, your offer will also include spaces for discussion and interpretation of the news in good times.

Among the figures, and are profiled Marlen Eguiguren, former CNN journalist and Francisco Sagredo, who emigrated from the sports area of ??TVN. Both faces will become a news anchor. The idea of ??the coverage, also has as its fill gaps that detects a portion of the public in the rest of the news. “We’re looking for those people who have a tendency to seek out the new, innovation forward. As new channel capture an audience we have an interest in trying the new. And once again proving to be what we are doing, more and more people will feel that we are an interesting offer in different times, “says Luengo.

The department also has an alliance with CNN Chile, among other things, to use your image file. On the editorial line of 3TV, meanwhile, the executive says: “It has no relationship with other media Copesa (consortium that owns the third), but we will have use of the synergies that can be generated” . Some of these synergies will reap the faces of the various members of the group to give ample space to the discussion of quality or brand Paula, who will be present in the form of a program, to get your weight in the female audience.

As for the rating

on 3TV explained they hope will be a natural consequence of its schedule and will not be a primary objective. “We firmly believe that there is a portion of the audience with unmet needs, particularly in the information area,” says Luengo, and detailed: “There audience that has a passion for public issues, for discussion of relevant topics, to be better informed , to take prosecutorial eye on the authorities and we have something to say on that. We want to be consistent with that goal. “

3TV will tune in the signal 22 (Santiago) and can be seen in Concepcion, Talcahuano, Temuco, Viña del Mar and Valparaiso (in other frequencies) for the free reception system, so that it will reach more than 60% of the urban population. As for pay TV, 3TV will by all companies that are available. “We want to build an offer that is innovative, attractive and to give satisfaction to the audience that is not satisfied at this time,” says Luengo about the intentions of the channel, which will have as its main objective the quality of their offer.

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