Daniel Danker, general manager of programs and services on demand from the BBC, makes a call n attention on the need to simplify and combine the user experience to the connected television n.
We need a radical change in the user experience with the Smart TV as well as a racionalizacià ³ n of different development platforms available, according highlighted Daniel Danker, general manager of programs and services on demand from the BBC.
Although Danker supports evolution rà n ask BBC iPlayer, however admits that “the adoption ³ n catch-up TV in the connected TV is slow and this not just to be proud. N In my view, the adoption ³ n of n on television should come as no less successful than the entrance which meant color, but we are at a critical point in its development. I am convinced that if we want the connected TV has the à © success expected we have to be together as an industry and make some changes, otherwise it will become a failure at tà © terms of rates of adoption ³ n “.
For the manager of broadcaster audience Britons, one of the main obstacles is found in the user experience. In his view it is not acceptable that a viewer has to interact in a way with your Samsung TV in the lounge and two minutes more s later have to “reformat” the way they operate when watching the TV in the kitchen, for example.
Having
different mechanism for the use of the TV in open and IPTV (including demand services) generates confusion in the user.
“These are completely separate worlds day and do not think is good enough. You’ll only need s more sense if the TV in live and Internet television n merged. We have to do it smoothly. It must be so simple that my mother 70 years ± you can use it “, said Danker.
à © l, experience the popular red button is a good example of how Provision must be the user experience to the connected television n.
This allows viewers to navigate directly between live TV in and connected, with the same user experience. On the other hand, Danker has observed that there is some consistency in the way in which users control their environment, even when they move in tablets and more Automobiles. In his view, the viewer must move between different devices or models of TV to a level surface applications but sharing a common platform n.
BBC iPlayer service launched in late 2007 has passed in just five years ± os to adoption ³ ³ n that it meant radio, TV and Internet in the UK. The iPlayer use grew by 46% in just the past year ± o.
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