The first EGM of 2013 consolidates the television as the most ... - MarketingDirecto

I have been published the latest data from the General Media Study (EGM) developed by the AIMC, the Association for Media Research.

The report presents data 1st Wave of EGM for the year 2013 and summarizes the changes that have taken place in the media landscape in the first months of the year.

Again, the EGM confirms the dominance of television as the means of communication with greater penetration in Spain. This medium is used by 88.6% of the Spanish population, while the next highest penetration, radio reaches 81.7%. Meanwhile, the internet has increased the number of users in Spain to become the fourth most widely used medium because 48.8% of the population and connects internet daily, while in the last wave of 2012 this percentage was 46.7%.

classification

most popular newspapers is the consolidation of Brand (3,011,000 daily readers), The Country (1,929,000) As (1,480,000) and World (1,181,000) as the four newspapers with more readers in Spain. A curious exception is the free daily 20minutes which, with its 1,900,000 daily readers, actually stands as the third most read, although it should be noted that It is published Monday through Friday.

Note that the digital versions of these newspapers are among the list of the 20 most visited websites online. Brand is in the number two accumulating a total of 4.854 million visits a month, far behind YouTube , which tops the list with 18.022 million visits per month to your page. The Country and As continue the established ranking as the third and fourth most visited website, respectively.

As for

television consumption , the study indicates that on average we see 244 minutes a day , and major share fees are accumulated by the five major brands Spain generalists. Behind the set of channels, Telecinco , La 1, Antena 3, Cuatro and LaSexta are consolidated as the most popular, although the first three are in percentages above 15 % share, and the last two only get modest numbers below 5.3%.

But LaSexta (5% share of share), strain in the ranking of most visited websites to occupy the 9th position. The only television station is the exceeds Antena 3 that has been done with the fifth. Meanwhile, Cadena Ser, Cope, Onda Cero and RNE repeated leadership among generalists radios most listened Spain.

Alongside this general summary, the AIMC has published a summary of the hearing Internet from which stem some very curious.

– Internet users increases every month . Between February and March 2013, 24.827 million a month users were connected to the Internet, this represents more than 623,000 users in October and November last year.

– They connect more men (53.2%) than women (46.8%).

– For ages, the majority of users are concentrated in age range between 25 and 44 years (48.8%) and mostly belong to the middle class average.

– 92.4% of users access the Internet from home , but it is noteworthy that moving connections as those made through mobile devices are not included.

– The activities most are conducted online are: email consultation (80.3% of users), instant messaging (64.8%), social networks (59 , 9%) and reading of current information (50.8%).