elEconomista.es
23/04/2013 – 18:04
- Flash
mods 
class=”noti-send”> E-mail Subscribe to newsletter
Reduce
alt=”Dixio”/> Double click on a word to see its signifcado
Play every day to a new one 
class=”foro-rel”> time : Check the forecast for your city
– Free in App Store!
The most comprehensive platform of information and economic services for iPad.
Twitter has taken a new step to advance its television project. After signing a deal with BBC America and bring positions with NBC and Viacom, has now reached an agreement with Starcom Media Vest Group with the aim of exporting advertising future online TV platform.
The contract between the two companies is valued at several million dollars and would be for several years, according New York Times , and representing “a new era in comerciacialización.’s the era of convergence all screens, “explained the CEO of advertising group, Laura Desmond, the newspaper.
Desmond has also clarified that many of the companies in which it has been designed to fit within the future platform of Twitter advertisers in online TV service and are companies that have been experiencing in the last 18 months with the network advertising system microblog .
For his part, the head of Twitter’s global revenue, Adam Bain, said that this agreement will help to create a virtual laboratory in which companies can test and investigate how to connect to “Twitter and the only way television, “he said.
“We believe all the digital world has made a fatal error when trying to differentiate Twitter and television, the two work well together” , said Bain daily therefore insisted, that “advertisers are anxious that second screen.”
ADVERTISING
No comments:
Post a Comment