CANNES
help TVs this year that are launching brands like Sony, Samsung and Sharp to reach about U.S. $ 20 000 and do not get the $ 5000, but the quality of the image and the gradual decline in these figures do trust that people will support the advance.
MIP TV market TV, which since Monday and tomorrow gathers distributors, producers and other industry experts, several panels have focused exclusively on analyzing their potential, and to demonstrate that visual experience compensates spending.
Among the challenges, as executive vice president of programming on Sky, Gary Davey, are the high cost of post-production and shooting in live events that require many cameras.
The BBC, for example, has already opted for this technology for shooting her documentary series “Survival”, but overall there is enough content to support this commitment, nor chains willing to offer it.
To function as commercial vice president for Europe Luxembourg satellite operator SES, Norbert Hoelze, you need content, technology and distribution, but for now you can only count on the latter, “the rest will come, because producers and distributors are ready for the next step. “
three dimensions, according to Davey, have received “very bad news” and were “inflated expectations”, that have not been accompanied by a boom predicted less by the price of the devices, but the obligation to take to use special glasses.
KSM
German company, which has brought the MIP TV in its range of 3D documentaries, recognizes that the future lies in the 4K, but not for dead earlier if the industry learns from its mistakes and provides free vision glasses.
“I think we’re going to need a few years to even have a television set you can see without glasses, but I am sure that will come and that will be popular,” said its international sales manager, Martin Brunnett.
In countries like India or Thailand, those with low-income population, the 3D can still find a market potential “interesting” because the high price of the devices, but is reduced in the future, acts as a deterrent.
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