The International Olympic Committee (IOC) gave on 21 March, all the exclusive broadcast rights to the Olympic Games in Rio de Janeiro, Brazil, in 2016, the company America Movil, Mexican tycoon Carlos Slim, in what can be classified as a ‘goal’ to the media in Latin America and particularly to those of Colombia.
rights granted by the IOC to America Movil, which also include Olympic Winter Games to be held in Sochi, Russia, in 2014 – transmissions allow you through all existing media platforms in Latin America , except for Brazil, which means that Claro Colombia will have exclusivity of the fair transmission on television, fixed and mobile Internet, and sell advertising space through these means.
It is worth remembering that the 2012 London Olympics were transmitted to Colombia by Caracol TV, on national TV airwaves, ESPN showed skills in pay-TV services, DirecTV had the most coverage, having several channels dedicated to sports, while Terra (Telefonica) did so via the Internet.
The Financial Times said the agreement signed by America Movil and the IOC left “many long faces among Colombian media executives.”
And no wonder, because who wants to broadcast the Olympics in Brazil on any platform will have to negotiate with Claro. Recently Arturo Elias Ayub, the company spokesman said that America Movil resell rights to different TV channels, pay-TV, internet channels, sports channels and even mobile phone providers.
Ricardo Galan, former director of the National Television Commission, explains that “the purchase of broadcast rights is an antique business which you can access any company you want and can afford.
As
Directv rights acquired Colombian football CaracolTV rights FoxSports World Cup and the Copa Libertadores, Claro is entitled to purchase the Olympic Games. We’ll see if viewers are willing to switch carriers and pay for them “.
Now, this move demonstrates the interest of the company to add content to its range of television, Internet and telephony.
addition, Colombia is a strategic point as it is where the company has its second operation, after Mexico. But it also has subscription TV offering, with which it has in that country.
In fact, Claro is the largest cable operator subscribers 1’965 .389, the largest broadband provider, with 1’161 .903, second on the mobile Internet, with 737,912 users and, by far, the largest mobile operator Mobile.
is, there’s no better place to develop a strategy that combines all communications platforms. “Only it would lack a national television channel” license to be delivered probably next year, an expert said.
Asked about the issue, America Movil domestic competitors who have passed on any platform Games chose to remain silent.
However, an executive said that while his company is not interested in broadcast rights, “it is a universal event that would be a shame to miss”.
Although mobile America did not disclose the value of the deal, Mexican analysts polled by Forbes magazine reported that may exceed $ 110 million.
TRANSMISSION THAT WILL
Arturo Elias Ayub, communications director of Telmex Mexico, said: “We are extremely pleased to have reached this agreement successful America Movil with the International Olympic Committee.
Olympics will be broadcast across all media platforms in Latin America, supporting global transmission through new technologies, helping millions of people in Latin America have access to the largest international sporting event. We share the Olympic values ??and look forward to working with the IOC in the future. ”
Writing Technology
No comments:
Post a Comment