Thursday, April 18, 2013

Carlotti: "To say that digital will supplant television is a ... - EcoDiario

Vice President

Antena 3 , Maurizio Carlotti, argued today that the Internet can never supplant television because, without its contents, the network traffic would fall by half, while stressed that “television is still the goose that lays golden eggs for entrepreneurs”.

“To say that digital will supplant television is nonsense. (…) A third of what’s tweeting about TV content, what content itself have Internet? “Carlotti considered a food-conference in Barcelona Equestrian Circle, entitled” Media, paradigm in the digital environment “.

Vice President

Antena 3 has been shown so convinced that the digital age is not a threat to television and other paper for daily newspapers, which have “a big problem” because new consumers of information and entertainment and are “digital natives”, to which the daily newspaper “seems old and” .

Carlotti

??also believes that television is not harmed by piracy, “threatening and loads almost everything”, as it is a medium and “give away” their contents.

also has argued that television, since there is competition, it is the medium that has more strength to build and defend a brand, and therefore, “the goose that lays the golden eggs” for entrepreneurs.

“Twenty years ago I look like we borrowed time, but here we are, and will continue also in twenty years”, he underlined.

So, Carlotti has argued that television in Spain is “good” and has a business model that is simple and it works, so that, in his opinion, is not in danger and survive the economic crisis and also of media.

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