When will the TV show ‘immersive’?
A consortium of technology companies, content providers and telecom explores how to create the television experience of the future.
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- Thursday, April 25, 2013
- Esther Paniagua (Opinno)
Imagine the living room of our house last generation smart home automation installations. We are sitting on our couch with integrated audio automatic, with the TV on, watching our favorite action movie when suddenly, boom, a bomb explodes, the lights and the smoke begins to permeate the room with characteristic odor of gunpowder.
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The sound of car alarms comes from different points and we use our smartphone to check the exact location of the explosion and what is happening there now. We are fully engaged in a situation when someone calls us: “Honey!, Would you really made popcorn?”. And back to the reality of our home and a less attractive (but also less ‘dangerous’) in which we decide when to resume the action we have been paused.
TV experience ‘immersive’, it is not yet possible to enjoy at home, is exactly what wanted to recreate the Immersive TV consortium led by the Spanish company Indra. After three years of research, presented today the first results of the project, which aims to provide the viewer a sense of integration with the television, “far beyond the current 3D techniques.”
It has therefore been necessary to have all the agents involved in the issuance of an event, from capture through to distribution and broadcasting (live or recorded). Ericsson, Agile Contents, MediaPro and Inmomatica have worked with several groups of researchers from technical universities of Madrid and Valencia in this project, funded by the Ministry of Industry, Energy and Tourism of Spain, which has had an overall budget of 2.7 million euros.
Based on the combination of existing technologies, have developed a system that channels audio and 3D video with home automation and information activities of three dimensional objects, so as to generate an automatic response (eg expel smoke spread a smell or turn off the lights) at key moments of the issue, whether in a movie or a football game, when a player scores a goal.
As explained
Pablo Sánchez del Valle, area manager and director Indra Media in the project, “one of its strengths is the ability to integrate technology: from stereoscopic vision and 3D recording and 360 degrees, through signal processing and integrating all signals synchronized with home automation in the home, so that it is possible to identify the parameters necessary signal to activate or deactivate the automation elements. “
If we add to this virtual reality technologies, the result is a multi-sensory experience that uses multi intercom to provide the user additional sources of information. For example, using an application on your smartphone or on your tablet, the viewer can access game statistics you are viewing, to obtain data on the players or return to see a play from various angles, selecting different cameras from which it has recorded. If we are following a MotoGP race, could even choose if we see from the general plane or mounted Yamaha Valentino Rossi or any of its rivals. Yes, for that content managers should be willing to pay the costs of distribution or bandwidth (if the transmission is over the Internet) needed to output the signals of all or more of your cameras instead of only one.
Another challenge we have faced is to incorporate technologies for 3D video output while 3D audio, since until now did what Carlos Alberto Martín, Application Engineer Telecommunications Group Visual from UPM calls “the paradox of 3D TV with audio only in a plane.” To do this, have used binaural technologies (specifically, binaural 7.1), which take into account how to get your hearing the sounds for the brain to generate a three dimensional feel to process it. Infrastructure, this translates into a home cinema system traditional seven speakers, in which two of them are located at a higher level so that there is audio sources in three dimensional space around the user.
As for the interaction, through the implementation of augmented reality technologies, you can view and control three-dimensional objects that overlap the main image (such as a car, or the boot of a player) and observe from any angle. This has an obvious utility in the field of advertising, allowing advertisers to place their product on top of an interactive and innovative to the user, which can make the object disappear from view when you want. Also, you will be offered the opportunity to purchase the clothes of the presenters, actors and other products that appear on the scene, which opens the door to new services for the television experience.
immersive television possibilities seem fairly clear. The big question is when will be ready to break into homes. This is influenced by three main factors: the reduction of development costs, housing generalization home automation and the adoption of standards to standardize formats for conducting communications.
Inmomatica say immersive television early versions could be ready within three years at a cost “should not exceed 2,000 or 3,000 euros.” Given that the amount would increase if the home in question is not domotizado (as it would be necessary to “tune it” digital technologies that allow immersivity) the range of users who could afford it decreases considerably. Anyway, from there it would be a matter of time to reduce technology costs, having already a standard. And then to have Futuroscope in the lounge, there is only one step .
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