According n IDATE, the video market in fixed networks and more Automobiles worldwide will grow by an average of 3.2% per year ± or from 2013-2025, including the average growth of 2% for TV in living and an annual growth of 14% for on-demand services.
IDATE has just published its latest report devoted to the future of television and the media distribution n on different platforms. The research institute n indicates an inflection point in the evolution n n industry television, imminent changes in viewer behavior and evolution n business models. In this report, IDATE identifies how current consumer behavior will accommodate new forms of audiovisual content consumption in the next few years ± os.
Gilles Fontaine, CEO, IDATE, stressed that “this new report provides an opportunity to completely rethink the models of distribution n used for television and audiovisual content online as producers and content providers, network operators and app stores are doing “.
In its report, IDATE creates a scenario in which to live content consumption is slightly overcome by viewing the letter. Also © n called the care on the obstacles presented by hacking in relationship to consumption n nonlinear, as well as increased competition in the market for pay television n. On the other hand, it is also © n the care of a progressive increase in advertising rates in video on demand environments that contrasts with the decline in live television n.
According n IDATE, the video market in fixed networks and more Automobiles worldwide will grow by an average of 3.2% per year ± or from 2013-2025, including the average growth of 2% for TV in living and an annual growth of 14% for on-demand services. Market growth will be much more s low in developed markets, however. This means that in five major European markets (Germany, France, UK, Italy and Espaà ± a) the average annual growth will stand at 1.6% from 2013-2025, with the market for live TV in (including catch-up services TV) in drapes of 0.7%, while demand services will experience n an average annual increase of 18.5%.
Given this situation, IDATE outlines two two possible alternatives that show how increasing substitution for or use parallel visualization n live and on-demand could affect the future of the TV industry:
- “The music industry’s syndrome”: the video services market in the five major European markets will be reduced by an average -0.8% per year ± o, and will not be compensated n â? ? â €? for a la carte services such as catch-up TV services decrecerÃan by an average of 4%.
- “The best of both worlds”: at the other end, and from an optimistic point of view, IDATE Sita º to the average annual growth by 3.9%, including a 2% growth for services radiodifusià ³ n live.
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