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A new episode of the ‘social TV’ : Indian operator Airtel Digital TV has just announced that incorporate into its supply Twitter TV channels, so that viewers can tweet while watching your favorite and also view the tweets of others who are related to those shows .
That is, the same behavior is already happening now, more and more people watch TV with your smartphone or next tablet to interact in social networks at the same time-but integrated into a single device .
As reported in Mashable, Twitter enthusiastically received the news . His vice-president of business development, Jana Messerschmidt, has stated that the team is “excited to see how partners like Airtel innovate with its platform and help your audience to connect with their favorite TV programs.”
class=”c3″> and will have no additional costs. The service will begin to be implemented in a few specific channels, whose number will progressively increase. The platform has 373 TV channels, 17 of them in HD, and 5 interactive. Its number of customers, he says, was 8.5 million at the end of June. Twitter, meanwhile, has 15 million users in India . This advance will be used by the operator Airtel to establish synergies with its other lines of business, such as its mobile data services . Moreover, its television channel Twitter can be an excellent showcase for promotions and advertisements.
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