Los Angeles – Social networks have become passive activity of watching TV interactive phenomenon is redefining the way in which the programs are implemented in order to meet the expectations of some viewers who have ceased to be a mere ratings.
Although network executives and big brands are still eating their heads trying to figure out what the market value of a tweet or “like”, the fact is that nobody wants to stay out of the conversation online , if only in case.
informational gatherings, the series and of course, the spaces of varieties and contests that are broadcast live, insistently repeated his “hashtags” to establish a dialogue with viewers that leads them to be the “trending topic “of the moment, that is, the topic has aroused more interest in social networks.
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dynamic that has dedicated this month as the new yardstick of success of a content on the small screen, after the Nielsen launched a “rating” to rate the impact of television productions on Twitter.
That statistic was created to complement the traditional indices recorded the millions of people watching a particular program and showed that the spaces not necessarily congregate more people watching television are the most talked about.
series finale of AMC cable channel that classification led U.S. television Twitter in the week of 23 to 29 September ahead of NBC, which exceeded 1 million tweets.
The data, however, did not result in millions of viewers like. “Breaking Bad” garnered 10.3 compared to 14.6 million “The Voice”.
same time, Facebook has begun sending privately to NBC, CBS, ABC and FOX, the four major U.S. broadcasters, their own analysis on how many “likes” and comments cause its contents in its social network, in a clear pulse with Twitter being the reference platform.
Facebook said there were more than 5.5 million interactions on your pages from the end of “Breaking Bad”, although that number counts how many times you click on a “Like”, something that does not require the same implication that writing a tweet.
“Twitter is perhaps better to get an immediate reaction, but if you want to establish a longer term relationship with the public, perhaps Facebook is the option,” he told Efe Joonghwa Lee Professor specializing in interactive advertising School of Journalism Middle Tennesssee State University.
Lee missed during that Nielsen was approached in a more qualitative and not just quantitative results to their Twitter, helping you better understand what works and what does not on the small screen.
Such information would be useful for trademarks and network executives, but could be a torment for the creative behind the programs, especially the highly serialized dramas currently already feel the pressure of the audience in the networks social.
filmmakers recognized that they had to add scenes at the end of the second season to answer the constant questions on Twitter about why the protagonist could not restore vision, as in “Vampire Diaries” were forced to explain an action of one of his characters that was too strange to the public.
Shonda Rhimes, responsible for series like, insist on putting limits to the case that is done to people, because otherwise “never get to write anything,” he told The New York Times.
Rhimes
invites its nearly half a million fans on Twitter to not take his job too seriously.
“I make a living inventing things. remember, not real okay ‘Hold my tweets your madness” sentence.
Beau Willimon (
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