Faced with competition focused on delivering content on demand (movies, series, sports events …), bet Magine focuses on the television broadcast of pure and . Yes, we provide two important advantages: first, providing the user the ability to search and enjoy any program broadcast over the past seven days , and second, allowing access from smartphones, tablets, PCs and smart TVs . With a subscription price without permanence be around 10 euros per month , your offer is family oriented segment, without football, and with a schedule that will take into account the tastes of women and children when watching TV.
Although currently have 14 channels (Paramount, MTV, Nat Geo, Panda, Nickelodeon, Hollywood, Kitchen, etc..) and an application only for iOS devices , for commercial launch in Spain, scheduled for the second half of December, hope to have 20 channels and accurate software for tablets and mobile Android .
As for televisions, Magine has signed agreements with some of the world’s leading manufacturers, so that users have access to the platform directly from the receivers of the mark LG, Panasonic and TP Vision (Philips). Furthermore, Magine channels can be connected to any Wifi Smart TV to a smartphone or tablet, so it is possible to use these devices as a remote control to choose the content you want.
Since its introduction in early July in beta, 20,000 users have already proven Magine Spanish (you may get invitations from their website), while the goal is to capture about 50,000 subscribers per year . In their home country and the only one which is already commercially launched, Sweden, the number of users rises to 80,000, with 36 channels available.
According to a report by consultancy Kantar Media, the television consumption in our country is in four hours per person per day. Furthermore, according to the Association for Research in Media (AIMC), 43% of Spanish and watch TV over the Internet. Finally, a study by the National Observatory of Telecommunications (Onsi), published in June, reveals that 23.4% of Spanish households have pay TV (via cable, satellite or other systems) and the penetration rate has grown from 3.8 million households in 2011 to 4.1 million in 2012.
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