Twitter wants to become the new remote control of the ... - Pure Marketing

Definitely

alliance between television and social networks is irreversible. Twitter has stepped on the accelerator and in recent weeks we have continued to see new ads for the company in this regard. New metrics, rankings and new forms of ads to capitalize the hundreds of thousands of conversations around TV shows that take place daily in the microblogging network. This week’s ad has an enormous depth and different nuance: Twitter is going to turn into a kind of remote control to tune television programs.

leading cable television in the United States, Comcast, has taken the lead to other chains and has just signed an agreement with Twitter to introduce a new function in the service. It’s called “See It”, and connect to social network users directly to the TV show they want to see.

button will appear on the computer screen or smartphone and puncturing a menu of options. If the program is live at that time, the user can tune directly from your device, or you can record the episode. If not, you can create an alert to remind you to watch later. The project was launched in November and will only be available to customers of Comcast and NBC Universal and in the future will also to buy movie tickets through Fandango service, owned by the company.

So far, progress in preview links, photos and even videos allowed to do all these activities in Twitter, but if you wanted to do something more, you had to leave behind the social network and focus attention elsewhere. That has changed with the alliance who just signed with Comcast and NBCUniversal. The button “See it” is like an extension of the Twitter Cards, you can now not only see a program, but record it and even buy tickets directly from the mobile application.

deal for both parties to the naked eye, with all the advertising potential behind it. Television and social network feed back: television audiences incite conversation on digital channel and messages and interaction in this audience to generate new television channels

social networks, especially Twitter and Facebook, have become an important channel through which viewers find new programs that they want to see on television and the big chains want to be there when that discovery takes place. The progress represented “See it” is of great importance in this regard. It implies that, in addition to the agenda, phone and wallet, we also pocketed the remote control.