On Monday prime time plays Death - The Mundo.es

football jargon, where a group of a World Cup or a European Championship group stage of the Champions League match several top teams is called ‘group of death’. Following this terminology, on Monday, on television, live the prime time of death. Liza put chains on some of their best products in a battle for the audience. A ‘voice’ (Telecinco) and ‘Elizabeth’ (La 1) add the expected ‘The time between seams’ (Antena 3) and the eighth season of ‘Bones’ (Sixth).

Monday became one of the most powerful days in the universe cathode. Rival chains between 22.30 and 00.00 hours with their best cards. Why? The night of the first day of the week is the highest television consumption , where most people gather in front of the screen. Between 1 and 16 October, the prime time of Monday filed an average consumption of 16.739 million people among all chains.

On Tuesday, for example, consumption is 16.2 million, on Wednesday, 16.1 million on Thursday, 15.9 million, 14.3 million on Friday, on Saturday, 13.1 million, and Sunday, 16.1 million, according to Barlovento Comunicación.

This is the main argument to take to the battle of ‘share’ one of the best warriors. He explained Manuel Villanueva, CEO of contents Mediaset Spain, in the presentation of ‘The Voice’: Monday is the day of highest consumption of prime time and stronger your bet must be on the highest concentration of public watching television “.

already known to the audience calls advertising . If there are millions of people in front of the television, millions of euros in investment by advertisers. ‘The Voice’ had covered your expectations before you start advertising. In fact, shelled advertising market sources that ‘The Voice’ and ‘Your face sounds’ are the two most expensive programs in Spain to advertise. In the first case a ‘spot’ of 30 seconds would be around 16,500 euros.

average audience of the five auditions emissions blindly this second installment of ‘The Voice’ is 3.6 million and 24.4% audience share, according to Barlovento Comunicación. ‘Your face sounds’ , meanwhile, succeeded in its final season three million viewers and 19.6%. ‘Isabel’ , meanwhile, seduces 3,655,000 million (18.9% share).

Antena 3 takes almost two years with ‘The time between seams’ in the drawer. Now he has decided dusting with the arrival of the ‘green shoots’ to television. Here another. The television ad spending has bottomed and chains look with hope to the last quarter of the year. Iran upwards, allowing profitable expensive formats . And the television adaptation of the book by Maria Duenas is. A lot.

Mayor

television consumption and increased advertising investment. Two factors explain this prime time of death. But the fact of trying to weaken the opponent. A few months ago, Telecinco and Antena 3, especially, live an intense struggle for the audience. Every tenth account is vital. So important is launch a good product with that motion as weakening the opponent . No chain can afford your competitor enjoy a peaceful day reign in the ‘share’.

And on Thursday, more ‘war’

premiere of ‘The time between seams’ as well as being nominated for one of the products of the season, to weaken to ‘The Voice’. That, in turn, ‘threat’ to unfold in the week and issued on Mondays and Thursdays-decision should still take Telecinco. This would be a tough competition for ‘Your face sounds’, which begins its third season. Both formats have audiences in the millions and, as stated above, are very attractive for brands to be familiar formats.

course, or Telecinco and Antena 3 had TVE movement . The public broadcaster issued on Thursday October 17 which was supposed to be the last chapter of the fifth season of ‘Red Eagle’ . However, contrapronóstico decided to extend the run of the season with five new chapters. The hero, whose adventures continue every Thursday over four million people (it is the most-watched Spanish series), becomes an unexpected and difficult opponent to beat.

And not forgetting

‘Imprisoned’ . The program has Sixth average audience 1.9 million and 10.9% of ‘share’. Not compete for leadership, not your battle. But there it is, claiming their piece of the pie. The coincidence of these programs can surely contribute to increased television consumption on Thursday (15.9 million).