Social networks impose their law on TV - Informador.com.mx

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LOS ANGELES, UNITED STATES (13/OCT/2013.) – The social networks have become passive activity see interactive TV phenomenon that is redefining the way in which the programs are implemented in order to meet the expectations of some viewers who have stopped being a mere ratings.

Although network executives and the big brands are still eating their heads trying to figure out what the market value of a tweet or “like”, the fact is that nobody wants to stay out of the conversation on the internet, even for just in case.

The information, the gatherings, the series and of course, the spaces of varieties and contests that are broadcast live, insistently repeated his “hashtags” to establish a dialogue with viewers that leads them to be the “trending topic” of the moment, that is, the topic has aroused more interest in social networks.

A dynamic that has dedicated this month as the new yardstick of success in containing small screen, after the Nielsen launched a “rating” to rate the impact of television productions on Twitter.

That statistic was created to complement the traditional indexes that account the millions of people who see such or that program and showed that the spaces not necessarily congregate more people watching television are the most talked about.

The end of the serial cable channel AMC “Breaking Bad” topped the television ratings Twitter in the U.S. in the week from 23 to 29 September ahead of “The Voice” on NBC, which exceeded 1 million tweets.
The data, however, did not translate well in million viewers. “Breaking Bad” garnered 10.3 compared to 14.6 million for “The Voice”.

Meanwhile, Facebook has begun sending privately to NBC, CBS, ABC and FOX, the four major broadcasters of EU, their own analysis on how many “likes” and comments cause its contents in your social network, in a clear pulse with Twitter being the reference platform.

Facebook said there were more than 5.5 million interactions on their pages from the end of “Breaking Bad”, although that number counts how many times you click on a “Like”, something that does not require the same implication that writing a tweet.

” Twitter is perhaps better to get an immediate reaction, but if you want to establish a longer term relationship with the public, perhaps Facebook is the option, “explained Professor Joonghwa Lee specializing in interactive advertising School of Journalism Middle Tennesssee State University.

Lee missed during that Nielsen will approach a more qualitative and not just quantitative results to their Twitter, helping you better understand what works and why not on the small screen.

That information would be useful for trademarks and network executives, but could be a torment for the creative behind the programs, especially the highly serialized dramas currently already feel the pressure of the audience on social networks.

The makers of “Covert Affairs” recognized that they had to add scenes at the end of the second season to answer the constant questions on Twitter about why the protagonist could not restore vision, as in “Vampire Diaries” were forced to explain an action of one of his characters was too strange to the public.

Shonda Rhimes, responsible for shows such as “Scandal” and “Grey’s Anatomy”, insists on putting limits to the case that is done to people, because otherwise “never get to write anything,” he told The New York Times.

close Rhimes invites half a million fans on Twitter to not take his job too seriously.

“I make a living inventing things. remember, not real right? Hold my tweets your madness” sentence.
Beau Willimon (“House of Cards”) recognized that there is a benefit in listening to the viewer, something that coincided Carlton Cuse (“Lost,” “Bates Motel”) for whom this relationship entails taking ” a thick skin “that protects the creator and to maintain” some perspective “on the course of the series.