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a few years ago that you can watch TV on the Internet, ie the general and specialized offer before we received in analog form and now through Digital Terrestrial Television. Today, most chains have their in network television offer , under multiple formulas to suit the user viewing. There are also pay sites offering generalist television, series or movies .
just be in Spain a new application that follows the formula of offering TV content online payment , created two years ago in Sweden. Magine is a platform that offers television programming in the last seven days and you can see, in addition to the computer, the TV, the phone or tablet without using a cable box or adapter.
arrives in beta (beta) and currently has eight channel programming, as explained to RTVE.es content chief Magine, Michael Turner, who has indicated that until the official launch in autumn , try to join general channels and more domestic and international payment.
One of the objectives stated above, is combine on one site the highest possible television programming and can be viewed on mobile devices and computer. For now, have a free app for iOS (iPhone and iPad) that soon, they say, there will be Android and connecting the computer to the TV (with HDMI cables, DVI or VGA) on a Smart TV or Apple TV. They can try it for free for three months, after which there will be a fee of 10 euros per month.
How does the platform
From the proof we have seen in Madrid, navigation is intuitive and easy. In one screen you can see the programming of all channels available in the app in a list, programming blocks or small images that identify the programs. Also, you can open up to three sessions with the same account simultaneously, which from smartphone you can control what is broadcast on the TV screen (you can also done from a remote control).
The programming seen on streaming , ie the video is consumes while being transmitted. Do not expect to load the whole video, but viewing speed will depend on the user’s Internet connection . From Magine have indicated that transmission speed is 700 Kbs (Dendera quality compression formats used and how code files).
In terms of content, users can view the channels with which the Swedish company reach an agreement (currently eight in Spain). The head of Magine Spain, Luis Encinas, said that although the programming is for seven days available for the user, in cases of copyright content could be between 24 to 48 hours or if there be no rights to broadcast on the Internet .
The future of television, do online?
Content
chief, Michael Turner, who emphasizes that television has to be on the network, urges chains to consider the possibility of transmitting the Internet in future programming contracts . To contain suspicions, explains, programming is broadcast on television as with advertising and offering the ability to insert new advertising space, but the user may purchase a paid version to see the schedule without interruption.
For now, the Swedish company plans to deploy in Germany, Norway and the United Kingdom, and Sweden itself, where it already operates. Just this week have gotten funding of 19 million dollars (14.6 million euros) to expand internationally.
Spain has been one of your first stops, Turner has, because they have seen a niche business in terms of pay TV and conventional TV, in open, has a large audience. “Generations to come otherwise watch TV and other devices,” he stressed and added that in recent years lot in Spain are increasing connections fixed and mobile broadband .
According to data released yesterday by the Telecommunications Market Commission in Spain of average consumed 246 minutes of television a day in 2011, compared to 239 minutes last year. As for the payment watch football, movies and other programs , the number of hires decreased by 47% , since in 2012 the spectators spent 7 million euros compared to 10.3 million in 2011.
More Internet TV platforms in Spain
‘s wait to see how the model of watch TV online payment. Other legal tender applications already settled in Spain are the Swiss Zattoo (established in 2006 and specialized in television), the Spanish Filmin (a catalog online film created in 2006), the Spanish wuaki.tv (company founded in 2011 specializing in series and movies that was acquired last year by the company Rakuten) and the most recent, also Spanish, Total Channel, which provides series, documentaries and movies and has been created by a company that has spent 10 years developing DTT decoders, televisions intelligent and PVR.
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