TV ad spending was 12.8% lower in the first six months of 2013 compared to that achieved in the same period last year, from the 1014.2 million billed in January and June 2012 to 884.4 million in the same period this year. This is reflected in the latest study Infoadex.
Televisiontotal, dominant market share corresponds to Mediaset Spain , with 44.1% (389.7 million euros), one point ahead of Atresmedia (381 million).
autonomous, with 7.1% share, advertising admitted for 62.3 million euros.
In the first six months of 2013, the total advertising investment in conventional media has fallen 14.3% over the first half of 2012, up to 1814.4 million.
second quarter of this year has shown a better performance, because in the first three months there was a drop of 16.6% from the first quarter of 2012.
Newspapers, second medium InfoAdex controlled advertising investment, has suffered in the January-June period of 2013, a decrease of 20.6% (293.6 million euros).
Internet (graphics formats), is positioned above the average Radio, ranking third volume of investment, but as a whole has been a decrease in the first half of 2013 of 4 6%, with a volume of advertising investments 171.3 million euros compared to 179.5 million in the same period of 2012.
The medium Radio , which ranks fourth in its investment figure, stood at 169 million, showing a decrease of 13.6% on the figure for the previous year.
is fifth Exterior , with a fall of 14.1%, is in advertising revenues of 135.8 million euros, and is followed Magazines , whose investment in the semester is 135 200 000 and presents a decrease of 19.6% over the same period last year.
Sunday have an index of evolution of -24.8% over the corresponding quarter last year, which puts them at 18.8 million euros, and Film decreases at a rate of 11.8%, which places his figure in the January-June period of 2013 by 6.3 million euros.
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