Tockit, Spanish application focused on social TV. - 20minutos.es

class=”text”> Tockit, Spanish application focused on social TV.

You do not need to watch TV on company, or call a friend to comment on the latest chapter in the series fashion, to make the act of watching television social entertainment. Internet has changed that. Now everyone can connect and share the viewing experience with hundreds, with thousands of people, both known and unknown.

Today, according to the report issued I commented You , developed by Havas Media and Salvetti & Llombart, Spanish 74% between 13 and 45 years make multitasking when watching television, that is, pay attention and consume content across multiple devices at the same time and almost always with a social purpose. This is the result of the popularization of the second screen, which in most cases are smartphones (60% use), followed by laptops (50%), desktops (29% ) Supplements (8%) and game consoles (5%).

class=”quote_new”> Now I need to be together to feel we are not alone watching TV Night after night, hashtags as # hijostróspidos, # corina, # GH # MasterChef or # Bran (or any term related to these areas) are located between invariably the most talked about on Twitter , a social network that has been uncovered as appropriate to comment Supplied tools television programs. The chains themselves have detected surfer reef audience often suggest, through a text located in the corner of the screen, hashtags associated with their most successful spaces: Master Chef in the 1, The Great Debate in Telecinco, Nightmare in the kitchen in Sixth …

front of the small screen, is also widely used instant messaging app WhatsApp , which allows chats both individual and group. But Twitter and Whatsapp are not the only viewers resources, more and more services and applications focused on what is already known as social TV , a phenomenon that is clearly booming.

“Undoubtedly, the use of television has changed dramatically since the advent of social networks and the use of the second screen, which is sometimes mobile, sometimes tablet or even the TV itself , sometimes relegated to secondary display, “explains Eduardo Prádanos, journalist expert in social TV, transmedia and new audiovisual narratives.

“The Social TV concept sounds great and works as a marketing tool, but in reality the idea is not new. Earlier he stayed with friends to watch the game with our girl to see a number, people people gathered in the square bar to watch TV in a group … The novelty is that now not need to be together to feel that we are not alone “argues Prádanos.

Although convinced that the system of traditional audience measurement still last many years – “social TV not banish the people meter” – does believe that the social approach awaken an increasing interest in TV channels: “You’re seeing. Most programs encourage your audience to participate in social networks. propose hashtags and try to become trending topics, says the expert.” Furthermore, it is beginning to analyze the profiles of the tweeters, which programs they say, what brands speak … “he adds.

“The ultimate goal, aside from making noise and sign the both trending topics , is to make money, but is still experimenting a lot with this. There are specific apps for the second screen, many monthly subscriptions-that are not working very well. I think the key is to provide in that second screen interesting information that is not a carbon copy of what you can see in the first. If extra content offered quality care the user feels like fan and accomplished fidelizarlo “sentence Prádanos.

Tockit : Developed by two Spanish entrepreneurs, this is a chat application designed to talk about television. The user can access a TV guide and create or join groups dedicated to specific programs. Additionally, you can find out what your friends are watching and chat with them through the app. As a distinctive feature, the application has a series called tockitos own emoticons and designed for each specific television format. Tockit also integrates with Twitter and hashtags detects (#) and users (@) most relevant related to each program.

Tuitele : With this app, users can know in real time what television programs are still the most talked about, share with others what program you are watching and joining conversations on Twitter regarding that particular space. Tuitele also functions as a tool of social audience measurement of television content that identifying a greater impact on the Internet and highlighting the gro wing importance of new audiences, more active than the traditional ones.

Shazam : This popular application is able to identify almost any song playing and gives the chance to play it in Spotify, see the video on YouTube, get the letter, buy it on Amazon, look up information about the artist … Although not born as a app related to television gradually being cast on the small screen in different ways. In Spain, we can see how some ads include Shazam icon that invites the viewer to use the application to get more information from both the music and the product being advertised. In the U.S., the app does include specific functions and linked to social TV, options that allow viewers to interact with the program, get deals, discuss series and even chat with some of the participants of the show.

Apps -specific programs: The television networks are experiencing increasing with applications designed specifically to complement, on a second screen, the content you see on television. These apps provide additional information, show trivia, games and contests propose … RTVE, for example, has sought to enhance the interactive factor as Isabel spaces , Wonder Years or Master Chef , the antenna group 3 and La Sexta has created Atresmedia Connect as a complementary tool for programming, Canal + launched the application West Lives to offer users extra content related to the series Game of Thrones …

Apps Anglo: In the UK and especially in the United States, the supply of services focused on social TV is much more developed than in Spain. Among the most prominent applications are Anglo Miso, IntoNow, GetGlue, Yap.tv, Viggle and Zeebox. Each has its own characteristics that differentiate them from the others, but all agree on two key points: allow specifying what is being viewed and chat with other users about the different programs. Although it is possible to download these applications in Spain, none of them localized content for this country.

Smart TV : The new smart TVs, thanks to its ability to connect to the Internet, they also have in mind the concept of social TV. Most advanced products from companies like Panasonic, Samsung, Sony or LG and include services that allow viewers to comment on what they are watching on TV without using any other device, so that here the second screen disappears. The futu re Microsoft gaming console, Xbox One, also give great importance to television content and social networks. Among other functions, will chat with friends via Skype while watching, for example, a football match.