commercial 50 seconds and televised shows a couple Pakistani wondering why your neighbor’s new partner, model and actress Mathira Mohammed in the role of herself, tries so hard to keep her husband happy. When asked to reveal the secret, the neighbor smiles and shows a box of condoms Josh brand, which in Urdu means excitement.
“Josh brings to your life,” says the neighbor just before they explosions blink behind boxes of condoms on screen.
media regulatory agency in Pakistan banned the announcement Tuesday after review it and determine that violates the code of conduct of the group, said Mohammad Saleem, an official senior regulator.
“We do not take arbitrary decisions,” said Saleem.
While
mention strawberry flavored condoms, the commercial not dared to Western standards. Mohamed, conservatively dressed, mother greets her new husband, then you feed him and knocks on the door of the house of the neighbors to get ice for a drink.
Josh is an affiliate of DKT International, a nonprofit organization founded to promote family planning and HIV / AIDS through social marketing, according to the information on the website of Josh in social network Facebook.
Pakistan has the sixth largest population in the world with approximately 180 million people. To keep the current growth rate, the population will double by 2050, according to DKT.
One of the factors holding back the use of contraceptives in Pakistan have been conservative norms in the Muslim majority country. Some Pakistanis complain that the country becomes increasingly conservative as versions increase the influence of hard-line Islam.
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