Netflix starts changing TV - SlashGear

Netflix came to the U.S. market by creating a system which at the time was perfect. Movie DVDs sent by mail to your home: In the morning you asked the film and the next day had in your mailbox. You paid a subscription DVD gave you all you could eat and of course, at the ease at which movies had reach, no longer need to spend hours downloading and having to go through thousands of pages of dubious reputation and security.

Netflix reinvented

But out of the physical disks and managed to do something in a few months so far no one had succeeded: completely change the consumer Internet market movie to launch its video platform streaming . In a few months they become a U.S. page that spent more bandwidth for video streaming. Hence, HD movies, mobile applications, applications set-top box . Netflix has changed the way people consume video content for many people, but even in a market still dominated by the distributors and producers.

Today

is much talk about the transformation of television, a medium that in a few years has had to be renewed, closer to the public, open to social networks, try to catch the attention of people now, thanks to the internet have so many possibilities of entertainment or information that the competition is brutal.

The future of TV is social? The future of television are smaller chains and focused on a theme? Does the future of television passing move to PC and mobile? Is the future of TV what?

can only ask questions, the reality is that this means it is impossible to predict, we can only see how some TV networks are doomed to oblivion gradually while new forms of consuming television, despite many, this does not going to stay on the couch waiting for a program begins, happens to sit in the chair, on your sofa in front of your TV, or sit in front of your PC, smartphone or tablet and choose the content you want to see .

Netflix economic results, presented this week shows that Netflix has eaten, and inadvertently all the big producers and media that offer similar systems. Netflix has 29.9 million users in the U.S. alone Nearly 8 million users in Latin American countries, plus the United Kingdom, Ireland, Sweden, Denmark, Finland and the Netherlands. Only in the last quarter totaled 630,000 subscribers in the U.S. and 610,000 subscribers in other countries where they are active.

Even with these figures, Netflix shares fell because they are lower numbers than expected. Netflix ganóUSD $ 29.5 million during the last quarter, more than USD $ 23 million more to what he did last year.

Netflix

numbers are an example of how a number of good ideas have had a positive effect to attract more people willing to pay for access to movies and TV from any device at your fingertips, perhaps one of the best decisions that Netflix is ??available for mobile, PC, tablets, game consoles or set-top box .

own content strategy

If we talk about the future of television obviously have to talk about create own content .

production of a series or movie is somewhat complex, but mostly it is something very expensive. So there are many experts who have always doubted the Netflix strategy when they ventured to announce that in addition to send DVD, to video streaming, also will play the role of producer.

calculations if a movie has been profitable are mostly made in the weeks available in cinemas, as well as long-term gains from the sale of DVD and Blu-ray in addition to the licensing issue them on TV and online platforms. Say you can do an easy run of accounts to see if a movie has managed to be a successful business. In the world of television with the series, is more complicated because you first need a producer and a string issuing it, which generates revenue from advertising broadcast before, during and after each chapter.

accounts seem clear, right? Now imagine the Netflix model, which decided to release all the episodes one day. All the previous model breaks down. But unlike television networks, Netflix knows much better the numbers of its subscribers, who sees what, when you see, even the type of content you like to watch.

House of Cards is the series that Netflix has opened to an audience that is paying for content , not to have any number of channels in which hopefully, at some point you will see something that interests you. The excellent performance of Kevin Spacey and Robin Wright in this political drama has landed them a nomination for the Emmy premiso, among the total of 14 nominations that Netflix has made its series for these awards.

series like House of Cards or rescued Arrested Development, Netflix made a commitment to good content, quality, and not in any way, betting on stars, in large scripts, good series that people want to see .

Is it possible to maintain the level of a TV series online?

Ideally, our fantasy would be to pay a monthly amount of money to a service or multiple services to see all the shows and movies we want. Ideally, but it’s an idea long term. The level of production in the U.S. series is very high, especially as there own U.S. market where there are many millions of people willing to sit at a certain time and a certain day to see a show.

These people are paying for cable service in addition to consuming the advertising breaks are watching. There is a kind of “movement” called cord-cutters in the U.S. which is a source of concern for producers and TV networks. They are people, especially many young Cable simply do not have what they had hired or contracted, but now I have canceled because systems like Netflix is ??much simpler.

But it is an illusion, at least for now. I enjoyed three articles about Ben Thompson in which begins with “The Cord-Cutting fantasy “, which by the numbers, it is argued that for now rates the chains harvested by chains affiliates and advertising is the only way to stay.

Think

otherwise we would have had series Game Of Thrones that emits HBO if it were not for the people paying for this channel especially careful consume content? Perhaps the problem is that for now the mentality of production remains at issue and monetize the series in one country, then export by issuing licenses. However, if Netflix has changed somewhat is this, there are people all over the world able to pay up to $ 50 per month for having content that has HBO, where permitted seen from any device, regardless of country of residence.

The reality is that it would be impossible to maintain the level of production because there is a lot of unimportant and irrelevant series for many simply fill spaces between other shows .