What to do with the channel one of the Colombian television? - The Universal - Cartagena

National Television Authority (ANTV) surprised with the decision to extend concessions spaces Channel One for 40 months from the end of this year, which was controversial, both about this measure, for the future that everyone considered the ideal audience for this channel operated by private programmers.

This decision was taken on the recommendation of the study being conducted by the consulting team of the National University of Colombia, who advised not to tender for that channel public this year, arguing that it can be developed now because it is impossible to determine the market impact of the entry of new channels, the deployment of 4G technology, the expansion of digital terrestrial television (DTT) and Internet TV, among other innovations.

In fact, the Attorney General’s Office decided a management control to inter-administrative agreement signed between the National University of Colombia and the ANTV, which is intended, among others, assessment of scenarios of new concessions to grant the right to use and exploit the space national television public operation channel (Channel One).

No wonder, if one note that the December 31, 2013 due the license were granted to private operators, and seeking public ministry with such control is to prevent the continued involvement of the provision of public service television.

ANTV directives reported that, based on the study and the recommendations made by the University, the National Television Board decided to hold a tender for the concession of the spaces of Channel One However, this only open when elucidate the variables that would affect the value determination in such spaces.

also clarified that those dealers who do not embrace this option, may submit their spaces from the month of January 2014, and to not affect the service, will sign Colombia as national public operator, the entity that meets the channel’s programming.

In total, eight existing contracts that are maintained with consortia as Jorge Baron TV Ltd. and Sportsat SA, the Media Company Limited Information CMI Television, the Joint Venture Television Colombiana SA among others. These contracts were initiated on January 2004 and expire on December 31, 2013.

CHANNEL TODAY

There are 18 hours of daily programming which currently offers the Canal One, with eight consortia contracts on offer with up to six hours of commercial programs of health products, about four hours from spiritual proposals linked to religious communities, two hours of programs offering tour packages and the remaining magazines as “the show of the stars”, repetitions and informative as TelePaís, CM & y Noticias Uno

Jorge Baron, who has 33 hours of programming to air, with shows like “The show of the stars “and the information” TelePaís “he says, until the time of the interview, which has not received any official notification of the decision of the ANTV, and has learned through the information media.

“I think we can improve on Channel undoubtedly. We have high quality professionals and experience. Since our programming, we provide the channel several productions, but the great enemy we have is IBOPE, that affects us a lot because their measurements do not correspond to reality, the measurement of a few cities, and Colombia are not only those cities “, Jorge Baron said.

For him, who turns 44 years of professional measurement particularly affects IBOPE Channel One because it has its stronghold in the province, and all this makes it more difficult marketing their spaces.

“I walk the country constantly ‘The Show of Stars’ and I can see that is another reality, that has nothing to do with what has IBOPE. In fact, we have done our own studies and the results are completely different from what they recorded “continued the director.

” THE ONE is being wasted “

According to George Elkin Ospina Media analyst and teacher, there are many interests involved in the decision environment recently took the National Television Authority (Antv), with special emphasis on that has begun to talk about just six months before the end of the contracts.

“are excuses to not notice that did not work when they had to. I think there is an improvisation and political interests behind to benefit certain people and companies. I think that was due to open bidding this year was an excellent opportunity for small producers and independent filmmakers arrived with fresh ideas for the spaces available to Channel One, to introduce another type of programming we see today, “said Ospina.

For the analyst, the problems stem not only from the inability to count today with a competitive schedule. To this must be added the lack of technical capacity of actual coverage throughout the country.

“It’s a shame what we see today, gives much regret that having a state channel, with a covering supposedly national, but with a poor quality programming, that beyond the news its bid is just sad, and I insist, is not an opportunity for new filmmakers. “

It also ensures that the reason given by the Antv for the extension, which claims that wait what happens with new technologies in television, is something that should provide for earlier and not less than six months after the expiry of contracts.

“Signal While Colombia has a distinct character, is a state channel with new proposals and we are wasting Channel One, I think you can achieve great things, commercial and interesting, but it must involve those who have these ideas “concluded Ospina.