Basketball, television audiences - Yahoo! Eurosport Spain

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This June we attended the end of the two most important competitions of world basketball. On the one hand the spectacular NBA with the San Antonio Spurs and Miami Heat of the ring and fighting for here in the domestic market, the ACB with the two opposing football powers: Real Madrid and FC Barcelona. In a country with 315 million inhabitants the third game of the final series, that of the 36-point difference for Texas, the audience was nearly 12 million people for ABC in the “prime time “21 hours . NBC’s rivals almost match the number with its flagship “America` s Got Talent “(one Idol) staying away half a million. In Spain, with 46 million people hearing the second game of the final set gave a figure of 1.4768 million viewers , together Teledeporte and Catalan autonomous.

In Spain the

hearing record a basketball game is held by the Spanish in his party for the gold medal in the Olympic Games in London. That afternoon August 5400. 000 viewers on average with an extraordinary 44.9 percent share of screen is placed in front of the TV to watch the game Spain and the United States played at four in the afternoon in the North Greenwich Arena in London . The Spanish basketball environment, especially the press, cries to heaven for the low track this sport on television (in the national competition) and argues the disaffection of the general public as a product that does not receive the care and appropriate media treatment.

basketball may be the first sport in Spain, because football is something else. There are two condiments that have football “show and the feeling of belonging” basketball lacks both noticeably affect the hearings. Of course there are many more reasons, such as lack of fan identification with the teams, the two largest budgets are institutions dedicated to football, mandating commercial rename each year to the club, the players rotation prevents association to a tee, the absence of renowned national players (the international focus on a team or are in the NBA), lack harmony between the actor and the audience, even the brief space they devote themselves to the sport media. is more common to see on a television news highlights from the week in NBA than in the Spanish League.

Log into detail about retransmissions quality , the technical device or performing employee parties would lead us to a land where everyone feels entitled to review and very few have the knowledge to do . The number of cameras or the boldness of visual storytelling could improve but it is the key to the viewer to sit in front of the TV. The show is owned by the players and coaches handle it, some of them do not cooperate with their defensive approach to the look of your game . Earn with markers show meager hurts. In the first two games of the finals have seen controversial moments: the basket of Barca Sada, time of possession, the angry protests of Navarro, or possible personal foul Jaycee Carroll to Real Madrid. The controversy raises potential viewer interest . Sport on TV is entertainment, passion and belonging. You have to draw the viewer’s attention in every way and basketball at cl ub level has put walls between players and television, the players live outside cameras .

It’s funny because that does not happen with the Spanish team that has a huge media interest. We must invest in order the show and understand that it is a product we need to sell. Professional sports need social impact and importance. Basketball is not just a sport, it’s a lifestyle.