communication entrepreneur and CEO of Mediaset Spain, Paolo Vasile, warned on Tuesday that “a television can not do well in a world that is wrong”, despite acknowledging that the economic crisis has resulted in increased consumption of television.
communication entrepreneur and CEO of Mediaset Spain, Paolo Vasile, warned on Tuesday that “a television can not do well in a world that is wrong”, despite acknowledging that the economic crisis has resulted in increased consumption of television.
In an appearance before the media after signing a cooperation agreement with the rector of the University of Vigo, Salustiano Mato, television mogul has said that the current economic recession “is stressing the importance of television and communication in general. ” “People are more at home, because if you leave, spend. Travelling through television is also positive,” he added.
however, pointed out that the situation affects families in television, because “it is paid by the consumer” and if there is no consumption, reduced advertising.
“The crisis is costing us a lot, and efforts are great, but we are the champions Mediaset savings,” said Vasile, who has proclaimed that his “personal commitment” to overcome this stage “with the same number of people “, ie without having to dispense with workers.
Finally, the CEO of Mediaset Spain has referred media questions to the media campaign conducted by the rector of the University of Vigo when he was elected, and he used the slogan ‘Eu by Tano kill’ (emulating a popular phrase from one of the stars of the media group, Belén Esteban). “It shows the contemporary body. Has great political significance because communication is not good or bad, but comes or does not come,” he concluded.
Vasile was speaking after signing a cooperation agreement with the University of Vigo, through which students of the Faculty of Social Sciences (Communication and Advertising) practices can make Mediaset companies. Also, the deal will see professionals in this group lecture or give talks at the University olívica.
Vigo.
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