announcement by ESPN on Wednesday about that canceled its 3D channel by the end of year is a further indication that the format does not revolutionize the entertainment industry as craved.
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3D TV channel was not the revolution in entertainment than expected
signals dimensional technology problems have been on the horizon for nearly a year.
The hearing ESPN 3D has been below the measurement company The Nielsen Co., and in March, the Motion Picture Association said in box office revenue projections in 3D in theaters in the United States and Canada in 2012 remained unchanged from the previous year to 1,800 million.
The number of 3D films that were released in the period decreased 20%.
“ESPN’s decision is a sign that the 3D ecosystem is not healthy,” said Laura Martin, an analyst of investment firm Needham & Co. “It must be that there is not enough demand for 3D TV”.
sports television channel said there was not enough audience to convey worthwhile 3D . No hearing was told exactly how much, but said the number was “extremely limited and no growth.”
Last year, an estimated 6% of televisions in the U.S. were able to show programming 3D, according to the latest data from research firm IHS Screen Digest. But even homes that have 3D TVs not seem to use them much, said IHS analyst, Sweta Dash.
“It’s not comfortable for people watching hours and hours with glasses,” said Dasg. “They get tired.”
ESPN 3D was launched in 2010 as one of nine 3D channels that were created after the premiere of James Cameron’s blockbuster “Avatar”. TV makers also rushed to launch devices for 3D transmissions ..
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