Netflix Inc. said the deal-of multiyear financial details of which were not disclosed, is the most important that has been acquired for the transmission of original programs and includes more than 300 hours of new programming. It is the expansion of a relationship that already have two companies.
Dreamworks, the transaction is part of a major initiative to expand its television production and distribution worldwide.
Netflix has been adding original programming to its library of movies. The original series “House of Cards” debuted on February 1. Also, Netflix has focused on children’s programs in a different direction to the traditional system of pay-TV channels such as HBO, Starz, and Showtime, whose original programs were directed to an adult audience.
Netflix announced in December that it would offer Disney films, beginning with films that premiere in 2016, but declined to reach a similar agreement with Sony films in 2016, which was maintained by Starz.
Dreamworks new programs will be inspired by the characters of its most successful franchises as “Shrek” and “Kung Fu Panda” and upcoming films, as well as material from their classic film library of Dreamworks Animation SKG Inc . bought last year. Television programs are broadcast without commercials.
is expected to begin the first series to air out in 2014 and will be broadcast in 40 countries where Netflix operates.
The companies announced in February the first original series Netflix has had since it began operations, aimed at children based on the film “Turbo” to be shown in cinemas next month. The original series, which is called “Turbo FAST” will begin to be transmitted in December.
Netflix customers in the U.S. and Latin America also have access to some of the new Dreamworks films, including “The Croods” and “Turbo”.
Netflix
action rose $ 12.29 (5.7 to 226.28 dollars in morning trading on Wall Street. Dreamworks shares gained $ 1.69 (7.4%) to $ 24.50.
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