Pay television, increasingly present in homes ... - 20minutos.es

class=”text”> A woman chooses a catalog of programs on your TV. (Gtres)

National Observatory of Telecommunications (ONSI) has released a study paradoxical and surprising a fact : In a worrying picture despite unemployment and economic hardship, television payment has increased its presence in Spanish households, and also causes more spending.

In 2012 the Spanish class=”imp”> 1.213 million allocated to watch paid channels According to the study of ONSI-agency under the Ministry of Industry, Energy and Tourism, 23 , 4% of Spanish households have pay TV (via cable, satellite, internet or other systems) and the penetration rate has grown over the same period last year, which was 22.8 %.

Specifically, it increased from 3.8 million pay TV households in 2011 to 4.1 million in 2012 .

addition, this study reveals that increased spending on this type of leisure 100 million euros in one year : in 2012 the Spanish spent 1,213 million euros in your pocket to see channels payment, compared with 1,113 million was spent in 2011.

cable television, the preferred

By far the preferred to view pay TV is the cable (1.6 million households in the third quarter of 2012, and continues an upward trajectory), which requires having access fiber optic cable, a facility with which not all homes can have, especially those further away from urban areas.

class=”imp”> subscribers to ADSL television platforms do not reach the million and have experienced uneven development The main platforms in this regard are ONO (participated in mostly U.S. companies), Movistar TV (formerly known as Imagenio, owned by Telefónica) and Orange TV (owned by France Telecom). Euskaltel operate a smaller scale, and Telecable Jazzbox (Asturias).

Spanish

decanted into second place in the satellite pay TV , which involves the installation of a satellite dish. In this range, 1.2 million households had this type of entertainment in the third quarter of 2012, and has also increased its penetration rate in recent years.

Canal + (owned by Prisa TV -56% -, Telefónica -22% – and Mediaset Spain -22% -), takes almost all subscribers satellite television.

Subscribers to ADSL television platforms do not reach the million (918,000 households) and have experienced uneven development: in the last quarter of 2010 these platforms were present in 930,000 households (more than now), but in 2011 dropped to 768,000.

Notably

satellite television is the most general expenses: accounted for 60% of total expenditure on pay TV 2012.

Experts

specialization

Pay television

is characterized by an extreme sense of specialization . Your offer includes all kinds of thematic channels: cooking, music, horror series of independent films, news channels, other countries, etc.. But platforms usually have service ‘ pay per view ‘ or VOD , in which the viewer can choose to view a content (a movie, chapter of a series, a sporting event, a documentary, etc..) at one time. This service VOD can enter into the cost of the package of channels you have chosen, or may have an additional cost.

class=”imp”> The high degree of specialization means the offer is huge in quantity and quality but very low in audience A basic package of pay TV usually include access to over 80 channels , which can reach 200 in packs ‘premium’. All these strings are divided into two main classes: the production itself (only channels available on a given platform) or multiplatform channels (which are present in different operators).

There

separate cases, such as Canal + and Canal + Liga, that although it is a home-made channel also can be purchased additionally on other platforms , as ONO or Jazzbox.

A hearing tiny

This high degree of specialization and the high number of channels available to the user make supply pay-TV is huge in quantity and quality (premieres include scoops, exclusive products) but very low in audience. The thematic set of strings represented a 5.2% payment of the total audience last May, according to Barlovento Comunicación.

payment class=”imp”> The most watched channel in May was Fox, with an average of o, 3% share of screen If you also compares the audience of a particular channel with screen share public channels such as TVE or private Antena 3 and Telecinco, are subpar records .

Thus, according to data from hearing last May, and l most watched channel was Fox (specializing in series), which recorded a 0.3% average share in May 2013, 4.9% of total payment chain.

ranking

May 2013 was followed, in order, the Canal Hollywood (movies), AXN (series), TNT (series), Canal + 1 (all), Canal + Liga (football), Paramount Comedy (various areas of comedy) and Calle 13 (series of suspense or terror).

They are also among the most popular chains Cosmopolitan, Fox Crime, History, Cooking Channel and SyFy.

In recent months, Canal + and Canal + Liga has experienced a sharp fall in hearing, from shares of 6.2% and 6.4% respectively in the month of January 2013 (of total pay-TV channels) to 4.1% and 4.0% for the month of May.