Netflix passes
a great time. The webcast service has just signed a deal with Dreamworks (the production studio behind films like ‘Shrek’) to include in its catalog programming done by the studio. The agreement raises the stakes in the growing market for online TV, which today stands as the next frontier in the business model of this industry, allowing developing high quality content for distribution first, and perhaps only through the web.
Although there are no known financial details behind the link between Dreamworks and Netflix, which did become clear is that it is a background project, rather than an exploration by the first company. The next year, by some estimates, is expected to begin to go public this agreement products that form a program schedule of not less than 300 hours of content intended for the network.
Netflix is ??one of the strongest players in the field of online television, because it has, just in the U.S., with an audience of nearly 30 million users who pay subscription online streaming service. The company was one of the first to venture to produce exclusive content for the network with the completion of ‘House of cards’, starring Kevin Spacey series which costs the company more than $ 100 million.
The network has almost become the logical destination for television production that migration of audiences who spend more time each day connected to the Internet than cable programming. According to a recent study, at least 50% of Americans who watch TV do ordinary accompanied by a second screen. In addition, the web is cheaper ground for the production and distribution of content and this not for sale issues in the bill of goods, but for the costs associated with regulating broadcasting, among other variables.
According to a report from The New York Times, Dreamworks had three options when considering how to embed more on the distribution of TV content: the first was to establish its own television channel, the second included possibility of buying a child content company and the third was to go via digital.
range of online television, in addition to Netflix, there are names like Amazon, which this year managed to score a success by incorporating their catalog shows like ‘Dora the Explorer’, among other series produced by Nickelodeon, plus this ensures that there are reports that Amazon is in the production of pilot episodes for at least six plays and a handful of programs for children.
The other players in this market are Spotify, which is supposedly raising funding to enter the world of online TV, Hulu (which will continue through the network to the production of two popular soap operas), and even Microsoft, apparently also been given the task of distributing content through the Xbox platform.
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