itemprop=”author”> On Monday hosted the Sixth Conference of Contents for the Digital Television in the Department for Research and Science Policy at the University of Valencia, organized by the official Master audiovisual content and format. These Workshops are run with great success by Miquel French. They discussed current issues and presented audiovisual final research projects of students.
This year the generic title is ‘The television of the crisis’ and, in this context, it has made an overview of the main issues affecting the audiovisual sector, understood as the creation, production, distribution and broadcasting of contents through all existing windows: television, Internet and mobile devices.
After contextualizing the situation on the European scene, Giacomo Mazzone presentation by the European Broadcasting Union where it was clear the big difference between the models of public television in Europe and how the crisis affects them differently, there was an intense little debate about the viability of some regional television and public television. Nasarre Alfonso, director of communication and thematic channels RTVE, contribution to debate and defend regional television as a tool for quality public service, also defended by Enrique Laucirica, Secretary General of FORTA. Thus, some conclusions were established: falling advertising revenues by 50% and the establishment of a duopoly held by Mediaset A3Media and absorption of Sixth and Four respectively, which account for 90% of the advertising pie, making public television lose leadership. With the economic crisis is a greater use of television in homes. The fragmentation of television preferences conform with 13 % share to exercise thought leadership. All this has helped to clarify the north: quality content, the mainstreaming of the programming, the need to reduce structural costs and production costs, increased domestic production, the use of new formulations private television advertising and publicly owned television and regain lost social appreciation.
One of the moments of greatest excitement came with the Conference The Spanish case, where Enrique Bustamante, professor at the Complutense University and Doctor of Sociology, minced the peculiarities of our visual system, emphasizing the differences that separate us from the management exemplary television governments such as Britain, Germany or France. Also included the lack of regulation of the existing model, the interest of the state and regional governments to make public television an ideological instrument, the crisis of current cultural model according Bustamante drift tends toward finding no ‘commission mixed ‘created by the Government significant advances, the lack of specificity of the Law of Patronage and deprotection film suffers by not extend tax exemptions in 18% and not achieving FAPAE requested by a band between 30 40%.
I happened
moderate table ‘Television Content Production’, surrounded by representatives of prestigious companies: New Atlantis, Spanish in the World; Endemol Idol or Big Brother; Bamboo Productions Grand Reserve or Hispania; and Minority Absolute Polònia or Unreal Family who presented their views on the production model and the state of the sector, sharing their recipes for success and giving recipes for youth who have completed the Master and they will face a harsh reality . These formulas are generic and, considering the profusion of Audiovisual Communication students across the country, come in handy. Formulas are needed to survive and advance ‘anti-crisis policies’: investing in development, content creation projection universal international English as preferred language for export, mockumentaries escape the low quality, build better budgets through seeking co-production alliances with other territories, seek support from public television to cultural contents, place reliance on local talent, clearly set the target, ie the audience that the product is directed, produced for the public, not forgetting it never, transversal to all available formats and network side, executive production specialization in all formats (entertainment, fiction, documentaries), uniting the creative talents of young people doing Pineapple and establishing partnerships with producing solvents.
Finally
groups of students who have been working for the Master, made their public exposure to attendees and a panel of experts, which in the jargon is called pitching, briefly supported by a teaser (coupon test) the future benefits of the product. Four projects were selected: The envoy, dramatic fiction series that puts the center of gravity in the successful achievement of goals regardless of the consequences, The Wonderfull Buk Experience, animated series in which a child surrounded by friends and family, invents an imaginary friend as an alter ego, using the technique of stop motion; Post, aesthetic documentary series reveals how attractive forgotten urban landscapes in different parts of the world, and Lives of cinema, dramedy series with abundant touches of humor, in which a young man joins popping working life and dreams of a better world where coworkers embody recognizable movie stars.
The applause sounded in the auditorium with great initiative and prepare these young people will surely write a page of film and television history of this country, rebelling against the crisis and overcome the inconvenience rightly system. Once again the University serves as a bridge between knowledge and experience, hope there are many more Days like this in the future. “
* Enrique Viciano is Buenpaso Producer Films.
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