advertising in the first quarter of 2013 also suffered cuts: 6641 minutes of advertising, which is one hours less with respect to 2012, according to a report Zenith with data from Kantar Media. Ads 1.9 million, 0.2% less than in the first quarter of 2012, although the number of spots seen per day increased from 72 to 73 in 2012.
This may be due to increased consumption minutes according Zenith television with 267 minutes front of the TV , which is the highest first quarter since these indices are calculated.
advertising impacts figure remained stable in 2012 from the previous year, but in 2013 has increased. The reason for this increase is the reduction of the minutes of advertising, which promotes advertising recall, so the decrease in minutes of advertising has caused this.
advertising growth over the past 20 years has increased considerably . In early 1991 were issued 278 minutes of advertising, while in the first quarter of 2011 was passed to 7290 minutes on average. Advertisers are aware of fatigue that can make the viewer is also reducing its effectiveness overexposure, have criticized the increase, so ask to meet the European Directive sets a maximum of 12 minutes per hour plus chain channel adds.
Despite this, 2012 and resulted in a reduction of advertising minutes televisions issued compared to 2011 and this 2013 has meant less advertising 60 minutes compared to the first quarter of 2012 . According to the study of Zenith, this reduction is due to the realization that as many not a major viewing spots.
‘ prime time , that ranges from 20.30 to 24.30 hours strip still more publicity with a total of 1,921 minutes a day , then go morning with 1522 minutes, 1460 minutes in the evening with the tabletop with 1,277, the night and early 3989 minutes with 83.1 minutes.
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