New consumption of television in Colombia - El Heraldo (Colombia) (blog)

Who does not remember that time when soap operas like Coffee, Gallito Ramirez, Pedro the squamous or Ugly Betty paralyzing a whole country?

Colombian

dramas were the favorites of the viewers who used to meet every night for the thousands of dazzling adventures living protagonists.

Today the television landscape in the country has changed drastically to make way for new bands realities and stories that have failed to seduce the Colombian public demanding.

The audience has shifted its attention to other forms of entertainment such as cable television or Internet.

The Latin American Multichannel Advertising (Lamac) conducted a study this year ranked Colombia as the first country that consumes the most pay TV in Latin America, followed by Argentina, Chile and Peru.

the Herald is given the task of consulting two experts on the subject, who discussed the new consumption of television in Colombia and why the audience has migrated to other platforms. Omar Rincón, TV critic, stated, “Colombian television quality and its prime time has had many ups and downs. No big productions that have come to raise the rating. Recent successes have marked just above twenty points, for example, Escobar, the pattern of evil marked above twenty points, but now we have all these products is between 11 and 12 points, which is very low “.

Meanwhile, media analyst, Germán Yances, believes that” young audiences have been shifting to digital media: websites, social networks, audiovisual content channels on YouTube, Vimeo, etc.., and chat, video games, among others. The adult audiences, meanwhile, maintain some fidelity to television, but travel the international channel menu offers pay TV. However, in this, the national channels are channels anchor “.

also discusses the fact that abuse the Colombian channel reality formats. “For example, re-watch The challenge is how to make the ninth, year after year, and we see it as a routine, but there is nothing that is exciting, as the example Escobar or the last happy marriage. What is serious is that everything has become comedy, narconovelas and music, which is all the formula of Prime Time and when there is a new and people do not want to see “.

future internet. Both experts have different views on the future of Internet TV. According Germán Yances came time to think about the content and platforms. “Today, it is more appropriate to start thinking about content, regardless of the technology platform we use to access them. I mean the multiple screens that are handled at present, to computers, to cell phones, tablets, multifunction displays, mobile TV, etc.. Think again society is on the verge of a golden age of content, which are expressed in numerous forms and languages. “

Instead, Omar Rincón defends the future of the television signal. “I think television will remain for now unbeatable, because the Internet connection and delayed culture still penetrate deep and involves knowing look. The television signal reaches everywhere without asking and gives people a recreation. The future is in local television, but we’re doing very badly “.

New content web
Netflix movies to the TV is betting on the Internet through a series launched this year and conducted entirely for the Internet. This original production, titled ‘House of Cards’ and is starring Kevin Spacey.

Expert

Germán
Yances Media Analyst Germán
Yances is a journalist and columnist for newspapers ‘Weather’ and ‘The Spectator’. He founded the daily television magazine ‘The Spectator’ and ran it for 15 years. Currently collaborates regularly with international magazines and national newspapers.

Omar Rincón
TV critic
is an essayist, journalist, university professor, TV critic and author audiovisual. Is director of the Center for Studies in Journalism and a Masters in Journalism from the University of the Andes. He is an analyst of media and culture ‘Weather’.

By Lina Robles Lujan
Twitter: @ linarobleslujan