Saturday, January 11, 2014

Series or TV? Marketing? - The World

A year ago no one imagined that Orange is the New Black or Masters of Sex be two series of the year. However, there was much talk of The Following or Vicious , which turned out to be two clunkers. So, anticipate what the big TV series 2014 will be very risky. Only producing and chains really know what at hand. And your job is to sell, so it is difficult to distinguish the real buzz marketing.

HBO television company is better able to translate its advocacy in serious expectations. True Detective , the series star for the first part of 2014, is a good example. The images we have seen of it are downright palatable. With a cast led by Matthew McConaughey and Woody Harrelson, promises that the queen quality of cable television networks rather than be supposed, it is required.

True Detective

This is not the only sounded premiere of HBO. Together with the third season of the hit (and especially influential) Girls , the network will premiere in January Looking , another series niche, set this time in the microcosm gay , of course, San Francisco. A product designed to give more to discuss than to bust audímetros.

Another of the most anticipated series for the new year is Helix . Produced by Ronald D. Moore, creator of Battlestar Galactica , it takes weeks fattening their future viewers with images that will salivate more than one. But until it begins to emit not know if it’s as good as The Walking Dead or so grotesquely childish Zero Hour . The premiere of Helix be, at least in internet, a global event. Another sign that the television series increasingly act to Hollywood. TV is the new cinema, they say.

However, although we have already become accustomed to stars of the silver screen to the small pass even surprised some of these jumps. The John Malkovich, for example, that appear on Crossbones , a pirate. Did you catch, like Kevin Spacey, a taste of the episodes and seasons? Moreover, what will be forced to compete with his series second season House of Cards in any program schedule? In that case, get lucky, because divo Spacey against the will need.

Crossbones

difficult it is to have releases of 2014 in a packed series of highly potent ripe television landscape. Breaking Bad is out of combat, but Mad Men and The Good Wife are courting criticism. Dexter finished in 2013, but other mass phenomena as The Walking Dead or Game of Thrones still active. And British Downton Abbey or Sherlock also give war. To vilified Homeland (fashion is now put to deliver) will be a very strong rival. Let’s see who dares to leave her now, after seeing the end of its third season. But back to the beginning of this article, who bet a year ago Orange is the New Black or Masters of Sex ? Why Girls does two? And why Mad Men for six

it costs to put your hand in the fire for all we know those series to be released in the coming months. From Rake , remake of an Australian Original starring Greg Kinnear, until Intelligence , with former Lost Josh Holloway playing cyborgs . It is rare that we can see the progress of them (Red is literally flooded with them) do not want to see them. Marketing departments of producer and television are usually pretty good.

Alatriste

I say “usually” almost with pain, for one of the worst examples of promotion of a future series precisely what we have seen in Spain. The television adaptation of the Captain Alatriste novels was news (and bad) while still in diapers. Now with production problems seems solved, no one has thought about smart metering a series with so much potential. As happened with The time between seams , Alatriste generates expectation per se . Hence, breaking the magic of television showing slightly less than the “it was done” in an information is a blunder. For it is better to know nothing of a series. So expect it to win, not with sharp nails.

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