January 14, 2014 · * Deutscher Medienkongress 2014
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Is television in danger of death by the thrust of the new digital media? Despite the many ominous voices that do not stop predicting the “death” of the small screen, Lutz Marmor , president of the German public television ARD, answers this question with a resounding “no”. Television is not only not dead but “it will be the middle king during the next five years” , has Marmor said this morning during his speech at the conference “Deutscher Medienkongress”, held today and morning in Frankfurt and is covering MarketingDirecto.com exclusively for you.
Is television in danger of death by the thrust of the new digital media? Despite the many ominous voices that do not stop predicting the “death” of the small screen, Lutz Marmor , president of the German public television ARD, answers this question with a resounding “no”. Television is not only not dead but “it will be the middle king during the next five years” , has Marmor said this morning during his speech at the conference “Deutscher Medienkongress”, held today and morning in Frankfurt and is covering MarketingDirecto.com exclusively for you. Marmor
stresses that despite the special affinity younger audience with new digital media, younger still consume more than 2 hours of TV a day . “The data are good. We can not complain, “says Marmor.
course, Marmor recognizes that to connect with the younger audience in the long term, create an offer that is specifically aimed at her and that is also “crossmedia”. “If younger viewers are ‘crossmedia’, we must also be ‘crossmedia’” he stresses. Achieve this is by no means an easy task, but “we have no choice but to do it.” At the end of the day, “we can not afford to lose to the younger,” Marmor says.
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