conference of the National Association of Television Program Executives (NATPE) kicked off on Monday with the presence of television producers worldwide and an eye on the “great growth” that is experiencing the audiovisual market in Latin America .
fiction and reality TV programs predominate in this 51st edition, where it is estimated that more than 5,000 executives from 65 countries-22 percent increase over the previous year will participate in this three-day meeting which disclosed the news in the audiovisual sector.
fair, the first event of the year for professionals, has an eye in Latin America. According to experts, this region is experiencing tremendous growth in audiovisual production at all levels, as highlighted chain management as the Colombian RCN and sequoia (Spain) production.
“This show will be very successful for us because, with all our catalog, customers have shown great interest. We bring innovative products for different audiences, “he told Efe Lina Waked, international sales executive RCN.
“Bonnet” is a Colombian series that continues to arouse interest in NATPE. This production became the most expensive made in Colombia after reaching a budget of $ 8 million.
addition to “El Capo”, the RCN, available in Latin America, the U.S. and some countries could export chain series “The Mexican” to other international markets after selling allowances to the U.S. market.
professionals agree that in Latin America, increasingly, high quality productions are performed as Latin American companies enjoy a much larger budget.
“These are products with a very high turnover and we handle the highest standards of quality and because the public demands it. Colombian production is known for its quality and original stories, “Waked said.
Carlos Benito, director of international development sequoia group, told Efe that the Spanish company in Latin America has seen an opportunity to close business partnerships with other local companies and thus strengthen its international expansion.
In his opinion, “Latin America is the natural market for a Spanish company” and said that in that region “are interesting things from happening economically, socially and audiovisual industry.”
“Their economies are growing, the advertising market is growing and will start producing milestones that we identify as opportunities, as is the development of DTT technology and new commercial television licenses. Hence, we believe we can provide hand, always, local partners, “said international responsible sequoia, which has produced shows like” Live singing “(Antena 3) or” Spaniards by the world “(TVE).
“We are creating a network of affiliated producers in Chile, Colombia, Peru and Mexico,” Benedict said in a recess in this forum which also groups like HBO, Direct TV, Phone, or ESPN Cisneros involved.
Another prominent agenda items will be piracy and theft of content and pay television signals, a phenomenon that concerns the major players in the audiovisual market.
conference of the National Association of Television Program Executives in the United States is held in the Fontainebleau hotel in Miami Beach (Florida) until next Wednesday.
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