Twitter has definitely changed the way we see the ... - Pure Marketing

Twitter and television are a great team. The 2.0 platform is a channel to discover and share content and information in real time, where the transmitted message has capacity globally in record time. Meanwhile, television remains the mass medium par excellence, the place where every day viewers sit passively consume content for leisure and entertainment.

content with which users can interact and, thanks to social networks, especially Twitter. Nielsen stated in June last year that 80% of viewers use their mobile device as a second screen while watching TV. New contributions show that only in 2013 990 million tweets on television were issued by 36 million users.

This is ideal for brands to insert their message, and to expand their diffusion through the online media arena. Especially if we know what users tweet about brands on television and, thus, make the joint force of the 2 means and to tailor the message to the social conversation.

Data published by

SocialGuide, Nielsen indicated that between August 2013 and October last, no less than 25.8 million Twitter users sent related to television or marks messages. Interestingly, 73% of these Twitter users who posted messages on the marks (7.6 million) also hicieronsobre television. In total, 5.5 million users of the microblogging platform and sent tweets about television brands in the 3 months of the study. This activity indicates the importance of Twitter for brands and the interests of users to share and learn all activity concerning them.

SocialGuide analysis also shows which categories are what are most popular with users of Twitter, with a leading role in the case of technology products and electronics. 74% of tweeters talking on Twitter about brands and television mentioned any aspect of the electronics in your message. For its part, the restaurants were present in the actions of 48% of these users, followed at a considerable distance by the food (29%), drinking (27%) and cars (24%).

Definitely

, Twitter has changed the way we look and behave in front of the idiot box. The data show the great importance of television in the activity on Twitter, a role conferred by the users of the social platform, and provides a great opportunity for brands. Users are already talking about them, therefore, should be able to design a joint strategy, that would pool both worlds, always revolving around the user, as the linchpin. A fact that it is possible to achieve through Twitter, which allows matching the user time line advertising that advertisers are showing on TV.