Sony Corp will begin testing a new cloud TV service that combines traditional transmission demand content through its PlayStation gaming system, which could change the long relationship between the cable industry and the media .
Sony executives described the service Tuesday as a mixture name live cable yet, demand content system and digital video recording DVR.
Speaking at the Consumer Electronics Show in Las Vegas, promised an intuitive design for finding content, addressing a common complaint of consumers of cable television service.
Sony
effort follows similar attempts by Microsoft Corp and Intel Corp. Viewers could buy packets through Sony which are now seen by cable operators such as Comcast.
is designed, the service would allow subscribers to play, select TV shows and movies and tune channels through a simple box.
not clear how advanced the Sony project. The company did not announce agreements with media companies, but said the details will be forthcoming and that the service will be tested and unveiled this year.
Sony CEO Kaz Hirai told reporters on Tuesday that the company had achieved “good dialogue” with content providers and media companies. But he described the impact on the cable industry.
Hirai??dismissed a competition between Sony and service companies pay television, such as Comcast or DirecTV, despite plans to sell consumers a package of channels of live television, who currently receive through the cable providers.
“We are offering live TV and are combining it with other video services,” he told reporters. “If you think it is competitive or not, that is the question,” he added.
Sony, with a major film production business and entertainment, said he is trying to create a more personal service used to obtain most of your TV content through cable providers users.
(Additional reporting by Malathi Nayak in San Francisco. Damián Pérez In)
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