YouTube says it surpassed television - Brownsville Herald

class=”dateline”> NEW YORK – Google chief executive Eric Schmidt declined to predict whether the network will back to television while forcefully declared: ” It’s happened. “

In a presentation to advertisers on Wednesday night, Schmidt said “the future is here” to YouTube, which recently surpassed the milestone of 1,000 million visitors per month. But he added, with the Third World in the face, “if you think that’s a big number, wait until you have 6,000 or 7,000 million.”

A year ago, YouTube seemed to have their sights on changing the TV to finance the launch of more than a hundred channels and media brands well known Hollywood personalities.

But that initiative was not mentioned in the presentation on Wednesday, held as part of a week of “NewsFronts” (digital version of the traditional television programs promote and sell ads). Although the model of the evening was the TV, YouTube used it to differentiate themselves as something else entirely.

“No replacement is something we know,” said Schmidt. “It is something new we have to think, plan and build new platforms.”

The presentation featured a performance by Snoop Dogg and Macklemore. YouTube referred to its global reach and its vast audience.

“I thought YouTube was like the TV, but not so. I was wrong,” said Robert Kynci, global content director YouTube. “Television is one way. YouTube answers”.

A fact that was highlighted was that more people aged 18 to 34 years watching YouTube than any basic cable channel.

Although companies like Yahoo and AOL have used their presentations newfront to announce their new schedules, YouTube did not announce any of their own on Wednesday.

Instead, announced a partnership with the Alliance for Family Entertainment Association of National Advertisers digital content to create more family oriented.

purchase YouTube also held by DreamWorks Animation Awesomeness network TV, YouTube, for $ 33 million. The CEO of DreamWorks, Jeffrey Katzenberg, was presented along with the founder and CEO of Awesomeness, Brian Robbins, who was an actor of the “Head of the Class”.

“This is a new form of content, content delivery and consumption of content,” said Katzenberg. “It’s the middle of the future and the future is now.”

AP reporter Jake Coyle is on Twitter as: http://twitter.com/jake-coyle