Talavante bullfighter's first television ad in Spain - Reuters

Madrid, May 6 (EFE). – The Extremadura Alejandro Talavante be the first bullfighter who has his own television ad in Spanish.

Specifically, that from the 11th to May 17th major brands promoted in the run in which alone will face six bulls Victorino Martin during the Feria de San Isidro.

The “spot”, entitled “Paths are made by walking”, has been produced-without even knowing the total economic cost-per Talavante himself and directed by Agustin Diaz Yanes filmmaker, who has directed among others “No speak of Us When We’re Dead “or” Alatriste “.

To carry out has also involved the collaboration of other prestigious names in film, as Paco Femenía in photography, Javier Limón as the author of the music and vocals to “off” the actor Juan Echanove.

three versions of varying lengths, the announcement Talavante gesture on May 18 in Las Ventas will be issued in primetime on Antena 3, Tele 5, Cuatro and La Sexta, in what will be an unprecedented display in the history of bullfighting in Spain.

bullfighter himself told EFE that had long been maturing the idea of ??advertising on television, “but until now had not been given appropriate circumstances to do so. Actually, this is not to promote the sale of tickets, as they are already exhausted.

The aim is to focus the company on that date. Even the Rolling Stones, for example, are advertised knowing that their concerts are going to be filled “.

Outside the usual

advertising networks of bullfighters, always focused in specialized media, Talavante considers this “spot” a pioneering and you will be proud.

“I’m surprised that no other partner has done it before, since it involves a big impact. bullfighters But I think we need, more than ever, crossing our borders and this announcement, but has a message for me, what really advertising is bullfighting itself, “the right-hander considered Badajoz.

Meanwhile, Agustin Diaz Yanes confesses that he has “delighted” to lead this new experience. Son of flagman “Michelin”, filmmaker laureate says neither he nor the bullfighter wanted to make an announcement “strictly bullfighting”.

“No topical images of costumes or passes because it is only to point out how a boy of 24, a seemingly normal young man stands in front of six victorinos, is also a contemporary hero, different from other mortal, “explains the director.

“These are big-more-things that sometimes occur in Spain and not always counted as deserve. risk professions There are other more media coverage, but do not forget that in the bull the risk is much greater and obvious “.

Regarding the risk also added that he will have to be in the ring at the height of the promotion, Talavante himself believes that “the fact that there will be many more people slope is positive. Bullfighters are used to manage such pressures that make us make the best of ourselves. ” EFE

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