The Google CEO Eric Schmidt declined to predict whether the network will back to television while forcefully declared: “It’s happened.” In a presentation to advertisers on Wednesday night, Schmidt said “the future is here” to YouTube, which recently surpassed the milestone of 1,000 million visitors per month. But he added, with the Third World in the face, “if you think that’s a big number, wait until you have 6,000 or 7,000 million.” A year ago, YouTube seemed to have their sights on changing the TV to finance the launch of more than a hundred channels and media brands well known Hollywood personalities. But that initiative was not mentioned in the presentation on Wednesday, held as part of a week of “NewsFronts” (digital version of the traditional television programs promote and sell ads). Although the model of the evening was the TV, YouTube used it to differentiate themselves as something else entirely. “No replacement is something we know,” said Schmidt. “It is something new we have to think, plan and build new platforms.” The presentation featured a performance by Snoop Dogg and Macklemore. YouTube referred to its global reach and its vast audience. “I thought YouTube was like the TV, but not so. I was wrong, “said Robert Kynci, global content director YouTube. “Television is one way. YouTube responds “. A fact that was highlighted was that more people aged 18 to 34 years watching YouTube than any basic cable channel. (With information from AP)
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